<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

How to Adapt Your Business to Social Distancing

Oct. 12, 2020 | Posted by The Alternative Board

The business landscape has changed significantly since the onset of the COVID-19 pandemic. More changes are undoubtedly coming, with one in particular certain to affect retail businesses in a big way.

Social distancing—defined by the Centers for Disease Control and Prevention as maintaining a physical distance of “at least six feet (or about two arms’ length) from other people who are not from your household in both indoor and outdoor spaces”—is a major factor for business owners who plan to reopen in the weeks and months ahead.

Want additional insight? Download Hiring a Business Coach for Your Small Business now 

DOWNLOAD

Let’s start with the assumption that business owners are, above all else, concerned with the safety and health of their customers. This means taking specific actions to protect customers who visit your brick-and-mortar facility and/or the office where your business is headquartered.

It also means a renewed emphasis in your marketing materials to inform customers of this overriding priority—and thus making them feel comfortable about returning to your place of business.

Here are tips to keep in mind with regard to social distancing:

Focus on contactless options.

Many businesses catering directly to the public have implemented contactless purchasing options such as delivery and curbside pickup. Where possible, it could be helpful to embrace this approach with your business, whatever products or services you provide.

As National Business Capital & Financing notes, the strategy of providing such options “gives customers a much-needed sense of security,” which you can promote in your marketing efforts “by offering a discount to customers that select a delivery or curbside pickup option.”

Explore rearranging your current floor and office layouts.

Whether it’s the floor plan of your retail business or the office in which your employees work, now is a good time to re-examine the layout in order to emphasize proper social distancing. It may be necessary to add space where possible, widen shopping aisles, etc. The more attention you give to the physical layout, the more comfortable customers (and employees) will feel upon returning to your business in person.

Enable customers to browse virtually.

Real estate companies and others long ago introduced virtual browsing to potential customers, and there’s no reason you can’t explore a similar approach for your business. The simplest method may be having employees (or sales reps) circulate through your business or warehouse with an iPad that provides an on-line “visual tour” of your products. This can eliminate the need for customers to physically visit your place of business.

Offer customers the opportunity to make appointment reservations.

In order to avoid overcrowding in your retail space, think about inviting customers to make reservations to visit at their convenience. Scheduling appointments means fewer people in your place of business at any given time (which enhances overall safety for everyone involved), while also making your space more “user-friendly” for customers.

Highlight your social distancing efforts in marketing materials.

Customers want to feel safe, so it’s vital to keep them informed about social distancing and other safety measures you implement towards that end. Spread the word about safety precautions on your website, in your social media postings, in signage in and around your place of business, and through informative emails and new marketing materials.

At a time like this, letting people know their safety is your top priority may be the most effective marketing message you can offer.

Back in May, TAB Facilitator Phil Spensieri offered this insight: “If your business is open to the public, you may choose to limit the amount of transactions that occur at a time, the type of payment you accept (i.e. no cash), or implement protective equipment safeguards to create physical barriers between your staff and customers.”

This advice is as pertinent today as it was months ago. By reassuring your customers, you make the eventual “return to normal” more palatable for all involved.

Find out more by visiting our COVID-19 Resource Center.

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

Couch or Coach: Can your business coach also be your therapist?
Nov. 25, 2020 | Posted by Jodie Shaw
  Coaching differs greatly from therapy. That’s according to a Harvard Business Review survey which makes the distinction that coaching focuses on the future, whereas therapy focuses on the past. The...
Dealing with Grief in the Workplace
Nov. 24, 2020 | Posted by Jodie Shaw
  One of the most difficult things a leader will have to deal with in the workplace is the death of an employee. Whether the result of ongoing health complications or a tragic accident, a death in...
Planning for 2021? Investment and Transformation Will be Key
Nov. 10, 2020 | Posted by Phil Spensieri
It's hard to believe that 2020 is shortly coming to an end. For most of us, that may come as a relief, but the road to recovery is just beginning. Amidst the many different social and economic...
6 Sales Tips on Getting to “Yes”
Oct. 29, 2020 | Posted by The Alternative Board
Getting to “Yes” is every salesperson’s ultimate goal. But so many variables are involved that the process can be cumbersome and aggravating—with no guarantee that the goal will actually be reached. ...
3 Ways to Make Your Business Agile
Oct. 27, 2020 | Posted by Phil Spensieri
Whether your business has been positively or negatively affected by the impact of the pandemic, it has been impacted, and your business is not the same as it was in early March. Hopefully during the...
Email Marketing in the Age of COVID-19
Oct. 22, 2020 | Posted by The Alternative Board
In spite of all the changes rocking the business landscape, experts agree that email marketing remains a consistently effective way of reaching customers. In part, this is because companies can...
Tips on Customer Retention Marketing
Oct. 15, 2020 | Posted by The Alternative Board
All businesses strive to acquire as many new customers as possible, but is enough effort being made to retain customers already on board? Remember, there’s a significant distinction in costs between...
7 Ways to Market your Business for Next to Nothing
Sep. 11, 2020 | Posted by The Alternative Board
Marketing need not be a mystery or expensive. For many business owners who are tightening their belts and reducing expenses, marketing expenditures are often the first to get trimmed. The truth is,...
How to Prepare Your Clients for a Price Increase
Sep. 3, 2020 | Posted by The Alternative Board
Every business must, at one point or another, share what’s viewed by customers as “unwelcome” news—the need for a price increase for products or services. Some businesses simply set the wheels in...
How TAB Helped A Member Grow During COVID-19
Sep. 1, 2020 | Posted by Phil Spensieri
Since the start of the COVID-19 pandemic, many businesses have struggled to survive. But for some, the pandemic has provided an opportunity to thrive. Garden Connections is one of those businesses. ...