The Alternative Board

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Contact Information


Founder and Executive Chairman
AFishman@TheAlternativeBoard.com

Allen E. Fishman

Allen Fishman is Founder and Executive Chairman of The Alternative Board (TAB®), the world’s largest franchise system offering peer advisory groups and coaching services for business owners. Among other things, he created the methodologies for the TAB system, which have benefited over 15,000 business owners and their businesses in many different countries.

Mr. Fishman holds a finance degree, Magna Cum Laude, and a Juris Doctorate law degree.

Mr. Fishman is a noted expert on privately held companies. He has been featured in numerous international media venues and is a featured speaker at business engagements around the world. In addition, he is a best-selling author of business books that share his business insights. His books include, 7 Secrets of Great Entrepreneurial Masters: The GEM Power Formula for Lifelong Success, 9 Elements of Family Business Success: A Proven Formula for Improving Leadership & Relationships in Family Business, Strategic Business Leadership and The Alignment Factor: Unlock Potential, Boost Employee Performance, and Increase Profits. For over a decade, Mr. Fishman wrote the nationally syndicated newspaper business advice column, Business Insights.

Mr. Fishman was President and co-owner of a consumer electronics chain, which after attaining great success became a NASDAQ-traded public entity.


President and CEO
JZickerman@TheAlternativeBoard.com

Jason P. Zickerman

Jason Zickerman drives the strategic vision and continued expansion of The Alternative Board’s (TAB) international business advisory network, spanning more than 900 cities in the United States, Canada, United Kingdom, New Zealand and Venezuela. Jason’s innate ability to counsel and reshape businesses to positions of market leadership has enabled him to drive TAB’s landmark success, growing TAB to become one of the world’s largest for-profit peer board and coaching services franchise organization serving business owners and industry visionaries alike.

Jason is an internationally known business development and growth advisor who maintains an exceptional knowledge and passion for business, combined with strategic counsel and astuteness that fuels the success of the organizations he speaks with. His expert counsel is consistently recognized throughout the business world’s most influential media, including: Business Week, CNN, CFO, Forbes, The Wall Street Journal, The Globe and Mail, Investor’s Business Daily, MSNBC, The Associated Press, Smart Money, and Reuters. Jason has also made multiple appearances on Fox Business News due to the real-world value and timeliness of his counsel and his position as an authority on issues faced by small- to medium-sized businesses.

Jason maintains a broad base of specialties including subjects such as visionary leadership, strategic planning and the intricate challenges faced by family businesses. As such, Jason was a contributor to The Wall Street Journal best-seller, 9 Elements of Family Business Success: A Proven Formula for Improving Leadership & Relationships in Family Business written by TAB Founder and Executive Chairman Allen E. Fishman.

Jason is dedicated to education and advocacy in the international franchise community. He has earned the designation of Certified Franchise Executive and he is a member of the ICFE Board of Governors for the International Franchise Association. Jason’s involvement in the International Franchise Association is significant. He is a member of the International Committee, including acting as the Vice Chair, and is a frequent speaker and moderator at the IFA’s international conferences.


Chief Financial Officer
RGoshorn@TheAlternativeBoard.com

Ray Goshorn

Ray Goshorn is the Director of Finance at TAB Boards International, Inc. He is responsible for the day to day management of the accounting department, key in the development of company financial visions and oversees the clear communication and accountability of variances.

Goshorn has over 25 years of executive level experience in the franchise environment, working with all sizes from start-up franchises to systems with over 5,000 units. Franchisee profitability is his specialty and that passion has led to the development and implementation of many financial performance tools to assist franchise owners in achieving higher levels of profitability in their business.


Vice President of International Development
MFishman@TheAlternativeBoard.com

Michele Fishman

Michele Fishman is the Vice President of International Development and co-owner of The Alternative Board (TAB). She is co-author of the book Strategic Business Leadership: The Proven Formula For Greater Company Success.

Michele focuses on TAB's international development, which is now operating in 11 countries. Michele believes that TAB succeeds in other countries because the TAB system has been so successful in helping business owners achieve greater success and because of TAB’s desire to understand the unique aspects of local cultures and adapt the TAB model to the needs of other countries.

Since TAB’s formation in 1990, Michele has worked in various capacities, including media relations, marketing, and developing TAB facilitation and coaching training programs and protocols.

Michele earned her Masters Degree in International Relations from Washington University. She also has a BA in History and English from The University of Texas at Austin and a Post-Baccalaureate graduate degree in Education from Washington University.


Vice President
DScarola@TheAlternativeboard.com

David Scarola

Businesses can no longer pursue marketing/growth programs without considering the underlying technology that enable these efforts. As Vice President of The Alternative Board, Dave is responsible for executive oversight of all Information Technology, Marketing and Member Management activities. In this role, Dave continually seeks ways to marry technology with process to improve TAB brand awareness. Ultimately, Dave hopes to support bringing the TAB value proposition to significantly greater numbers of business owners, consultants and transitioning executives.

Dave has over 20 years of consulting, product development and technology experience across many different industries including telecommunications, hospitality, healthcare and financial services. Most recently, he was Chief Information Officer of ResortQuest International, a vacation property management and real estate company. Prior to that, Dave spent five years in business consulting with BearingPoint, leading a variety of consulting and Information Technology programs for various Fortune 500 companies.

Dave holds a bachelor’s degree from Carnegie Mellon University and a Master of Telecommunications degree from the University of Denver. Dave has been certified as a Project Management Professional (PMP) from the Project Management Institute. Dave holds a patent for a software algorithm.

To learn more about some of Dave's ideas, visit The Business Owner's Blog.


General Counsel
JWisniewski@TheAlternativeBoard.com

Jennifer F. Wisniewski

Jenni Wisniewski is the general counsel at TAB Boards International, Inc. Jenni specializes in franchise, licensing and trademark law and provides counseling to TAB on its domestic and international franchise expansion. Prior to joining TAB, Jenni spent 10 years in private practice, including as a partner in the franchise group at Snell & Wilmer, LLP. Jenni is the chairperson for the Colorado State Bar Association’s subsection on franchising and the co-chair for the International Franchise Association’s Women’s Franchise Network, Denver chapter. She was named Franchise Times Legal Eagle in 2007 and 2008 and presented franchise topics for the Colorado Bar Association, Business Law Institute and the International Franchise Association’s Annual Legal Symposium. Jenni has also co-authored a chapter on franchising for The Practitioner’s Guide to Colorado Business Organizations. She earned her J.D. from the University of Denver College of Law in 1998 and her Bachelor of Arts in political science from the University of Florida in 1993.


Chief Innovation Officer
JPolino@TheAlternativeBoard.com

Jeff Polino

Mr. Polino’s creativity, successful 8 year track record and knowledge of TAB make him the ideal individual to lead TAB franchisees and members into new frontiers through strategic solutions.

Mr. Polino summarizes his innovative approaches in four points: “Primary steps in developing dynamic solutions to business challenges are to take a calculated risk based on information, imagination and initiative, resist following only traditional methods, create an organizational structure to harness creativity and identify opportunities, and align the solution to a platform that will support the sustainability and growth of the business model.”

Mr. Polino specializes in working with business executives, consultants and transitioning executives worldwide to maximize their impact and direct their talents toward building their businesses and attaining their goals and personal visions.

Mr. Polino excels at assessing and launching new markets and developing and implementing innovative strategies to increase client and company profitability. He is a successful domestic and international business coach, professionally trained presenter and skilled sales trainer.