If you want to assure a healthy cash flow and solid business plan, you have to keep consumers, well, consuming all year round.

Many sectors are pushing themselves outside of their comfort zones with PR, marketing and social media campaigns... and are stealing a proverbial march.

Why would you stroke egos with tons of "yes" when what everyone needs to hear is a tactful yet emphatic "no?"

A truly unique USP gives you the potential to open a new category in an existing brand - where you become the market leader.

There is just too much evidence to indicate that plain old luck has a great deal to do with success.