Why would you stroke egos with tons of "yes" when what everyone needs to hear is a tactful yet emphatic "no?"
A truly unique USP gives you the potential to open a new category in an existing brand - where you become the market leader.
There is just too much evidence to indicate that plain old luck has a great deal to do with success.
If you have an email address, you can do this. Once you get on Facebook, being alone will be a sweet memory.
You've said them without ever knowing why; get the insight on the most tried and figuratively true business clichés.
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