Many sectors are pushing themselves outside of their comfort zones with PR, marketing and social media campaigns... and are stealing a proverbial march.

Why would you stroke egos with tons of "yes" when what everyone needs to hear is a tactful yet emphatic "no?"

A truly unique USP gives you the potential to open a new category in an existing brand - where you become the market leader.

There is just too much evidence to indicate that plain old luck has a great deal to do with success.

If you have an email address, you can do this. Once you get on Facebook, being alone will be a sweet memory.