Carol A. Crawford is the Founder and President of The Crawford Group Co., LLC a consulting firm specializing in organizational development and design. She has more than 25 years of senior level leadership experience in both the private and public sector for small and large organizations.
Before starting her own company, Crawford was a member of the Executive Staff of the Grand Rapids Public Schools where she served as the Chief Financial Officer. Prior to working with the school system, she was Vice President – Corporate Services for United Bank of Michigan where, as a member of the Senior Staff, was responsible for human resource management, branch administration, and facilities management.
In 2003, Crawford became a Certified Facilitator for The Alternative Board (TAB). TAB is a selective, invitation-only membership organization made up of Presidents, CEO’s, and business owners who meet in small-structured boards on a monthly basis to improve the profitability and operations of their companies. Crawford is also a Certified Coach in Strategic Business Leadership, a strategic planning process specifically developed for small, privately held businesses.
Crawford’s areas of expertise include: sales process development and implementation, leadership development, strategic thinking, improving profitability, system’s redesign, negotiations, and human resource management.
Carol is a member of the faculty of Davenport University teaching courses in the area of management, ethics, and organizational behavior. In addition, she is a certified facilitator in Interest-Based Strategies and strategic planning, is certified as a Senior Professional in Human Resources (SPHR) through the Society for Human Resource Management, and has a certificate in Medical Practice Management. Crawford received her MBA from Grand Valley State University.
Active in the community, Crawford has served on several boards including: WKACC Board of Directors, the YWCA, Girl Scouts Michigan Trails, Quota International, Project REHAB, and Arbor Circle. In addition, she is a member of the Economic Club of Grand Rapids, and the International Association of Coaches. In 2005 she was recognized by Business Review Magazine as One of the Most Influential Women of West Michigan.
Virtual Office Space Dos and Don'ts You’re ready to give your business an impressive corporate presence, but you’re not willing to plunk down ...Read more
Any business that doesn’t place a high priority on employee appreciation is likely one that sees a fair degree of employee turnover. Back in the day, ...Read more
Somewhere along the line, the idea of a serious, no-fun-zone workplace became institutionalized among American businesses. For a long time, that ...Read more
In the past 30 plus years I’ve spoken to many business owners who have encountered cash flow issues over the course of running their businesses. The ...Read more
It takes a lot of smarts, experience, vision, intuition and skill to be an effective CEO or business owner. But all leaders must be mindful that ...Read more
Vendors may not seem like a high-priority constituency to most CEOs and business owners, but in fact, a strong business-vendor relationship can ...Read more
Most entrepreneurs consider one key factor during every business decision: growth. After all, businesses are created with the intention of success ...Read more
As a business owner, at some point, you will start thinking about what’s next; very often this thinking results in creating an exit strategy (or exit ...Read more
Over the last year, I have interviewed over 100 salespeople on behalf of our clients. I asked every one of them at the onset to describe their sales ...Read more