Carol A. Crawford is the Founder and President of The Crawford Group Co., LLC a consulting firm specializing in organizational development and design. She has more than 25 years of senior level leadership experience in both the private and public sector for small and large organizations.
Before starting her own company, Crawford was a member of the Executive Staff of the Grand Rapids Public Schools where she served as the Chief Financial Officer. Prior to working with the school system, she was Vice President – Corporate Services for United Bank of Michigan where, as a member of the Senior Staff, was responsible for human resource management, branch administration, and facilities management.
In 2003, Crawford became a Certified Facilitator for The Alternative Board (TAB). TAB is a selective, invitation-only membership organization made up of Presidents, CEO’s, and business owners who meet in small-structured boards on a monthly basis to improve the profitability and operations of their companies. Crawford is also a Certified Coach in Strategic Business Leadership, a strategic planning process specifically developed for small, privately held businesses.
Crawford’s areas of expertise include: sales process development and implementation, leadership development, strategic thinking, improving profitability, system’s redesign, negotiations, and human resource management.
Carol is a member of the faculty of Davenport University teaching courses in the area of management, ethics, and organizational behavior. In addition, she is a certified facilitator in Interest-Based Strategies and strategic planning, is certified as a Senior Professional in Human Resources (SPHR) through the Society for Human Resource Management, and has a certificate in Medical Practice Management. Crawford received her MBA from Grand Valley State University.
Active in the community, Crawford has served on several boards including: WKACC Board of Directors, the YWCA, Girl Scouts Michigan Trails, Quota International, Project REHAB, and Arbor Circle. In addition, she is a member of the Economic Club of Grand Rapids, and the International Association of Coaches. In 2005 she was recognized by Business Review Magazine as One of the Most Influential Women of West Michigan.
These days, the problem with compiling and analyzing sales-related information isn’t a lack of data. It’s an abundance of data. Sales performance ...Read more
Doesn’t every entrepreneur and/or business owner start and maintain a business in order to see it grow? The answer seems obvious. But as many top ...Read more
With most business owners in the Baby Boomer or Gen X generations, it’s no wonder I am often asked about how to handle millennial employees. ...Read more
Getting honest input from employees on workplace culture and conditions can be a valuable practice. But time and again, companies sending out ...Read more
In business, what can be measured must be measured. There’s no excuse for neglecting metrics that inform you and your team how the business has ...Read more
As any seasoned business coach will tell you, starting a business depends on a wide range of factors. These include having the right personality ...Read more
What skills should every CEO and business owner have? Is it more important to possess a wealth of hard skills or soft skills? What about the ability ...Read more
As a business owner, there must've been a time when you were convinced that you had to grow your business in order to be successful. This couldn’t ...Read more
Some days, it feels like we marketers live in a frenzy of numbers – from data analytics software that tracks every click on our websites to the ...Read more
In many companies, managers and other leaders assign goals to employees, then sit back and wait for results. This passive approach sometimes ends up ...Read more