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TAB West Michigan


Carol Crawford


TAB West Michigan

Carol A. Crawford is the Founder and President of The Crawford Group Co., LLC a consulting firm specializing in organizational development and design. She has more than 25 years of senior level leadership experience in both the private and public sector for small and large organizations.

Before starting her own company, Crawford was a member of the Executive Staff of the Grand Rapids Public Schools where she served as the Chief Financial Officer. Prior to working with the school system, she was Vice President – Corporate Services for United Bank of Michigan where, as a member of the Senior Staff, was responsible for human resource management, branch administration, and facilities management.

In 2003, Crawford became a Certified Facilitator for The Alternative Board (TAB). TAB is a selective, invitation-only membership organization made up of Presidents, CEO’s, and business owners who meet in small-structured boards on a monthly basis to improve the profitability and operations of their companies. Crawford is also a Certified Coach in Strategic Business Leadership, a strategic planning process specifically developed for small, privately held businesses.

Crawford’s areas of expertise include: sales process development and implementation, leadership development, strategic thinking, improving profitability, system’s redesign, negotiations, and human resource management.

Carol is a member of the faculty of Davenport University teaching courses in the area of management, ethics, and organizational behavior. In addition, she is a certified facilitator in Interest-Based Strategies and strategic planning, is certified as a Senior Professional in Human Resources (SPHR) through the Society for Human Resource Management, and has a certificate in Medical Practice Management. Crawford received her MBA from Grand Valley State University.

Active in the community, Crawford has served on several boards including: WKACC Board of Directors, the YWCA, Girl Scouts Michigan Trails, Quota International, Project REHAB, and Arbor Circle. In addition, she is a member of the Economic Club of Grand Rapids, and the International Association of Coaches. In 2005 she was recognized by Business Review Magazine as One of the Most Influential Women of West Michigan.

Member Success

TAB helped me to focus on the things that have made my business scalable. I was tempted to divert my attention to another endeavor, but TAB helped me determine that was not prudent. The economy, and specifically new building starts, have helped, but the degree of capitalization would not have been possible were it not for TAB. My revenues have doubled, and my capacity has increased four times from what it was three years ago. I have time to be with my girls, work on my hobbies and enjoy life.
Bill Armstrong
President – ProHome Colorado MEMBER SINCE 2011
The TAB meetings bring together terrific expertise and creativity. Every meeting is a unique learning experience. My entire thinking about what I want my business to do has shifted. Sales are up 60% in two years. The support I need to make tough choices and start new initiatives may not be found within the company, but will be found in the TAB meetings and coaching sessions.
Don Rosenberg
Shorehaven Behavioral Health MEMBER SINCE 2005
There is no silver bullet to becoming successful, you just have to stay focused on your goals. TAB has helped my business grow significantly by encouraging me to take a step back and identify the basics I need.
Jo McCabe
Mr. Handyman MEMBER SINCE 2010
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