Kenneth Frawley is the President and Owner of The Alternative Board Northern Brooklyn – serving Queens and Brooklyn. Ken is a native New Yorker who has over 25 years of experience in large corporations and technology startups. He has held executive positions in Marketing, Operations, Sales and Analytics. He has reinvented the supply chain of a $600 million company by taking over the end to end distribution network from supplier to wholesaler to consumer. Taking an advanced analytical approach to distribution resulted in increasing bottom line profits by $10s of millions annually.
Ken launched TAB Northern Brooklyn with the belief that it can not only help businesses overcome obstacles and dramatically grow sales and market share, but it can also help business owners on a personal level. TAB combines Ken’s expertise in strategic planning, marketing and operations with proprietary systems and accountability. This leads to business owners having stronger relationships with customers, employees, suppliers, family and community.
Marketing need not be a mystery or expensive. For many business owners who are tightening their belts and reducing expenses, marketing expenditures ...Read more
Every business must, at one point or another, share what’s viewed by customers as “unwelcome” news—the need for a price increase for products or ...Read more
Since the start of the COVID-19 pandemic, many businesses have struggled to survive. But for some, the pandemic has provided an opportunity to ...Read more
When you’re a business owner, your best lessons often come from two places: failure or wise words from owners who have been there. There are going to ...Read more
Owning your own business can be a time-consuming undertaking. And despite many of us wishing for more hours in the day, time is finite. Everything we ...Read more
Fewer customers, fewer sales, decreased revenue streams. These conditions are familiar to virtually all CEOs and small business owners during this ...Read more
Keeping cash flow viable is a challenge for small businesses in the best of times. And we can all likely agree, this is not the best of times. With ...Read more
While every business owner has their own story about how they got started in business, if there’s one thing we all share in common, it’s that we hope ...Read more
As Winston Churchill said, “All men make mistakes, but only wise men learn from their mistakes.” Being a leader comes with a lot of responsibilities ...Read more
“Diversity” and “inclusiveness” are terms we frequently encounter today, both in the press and throughout the business world. People have become more ...Read more