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How the SWOT Analysis Tool Works

 A SWOT analysis helps you step back from the day-to-day and evaluate your business from four important perspectives: Strengths, Weaknesses, Opportunities, and Threats. By answering guided questions about your company, customers, competition, team, operations, and market environment, you can identify the internal and external factors that may be helping or holding back your business. Your responses are then organized into a clear SWOT framework, giving you a snapshot of where your business stands today and helping you spot patterns, priorities, vulnerabilities, and potential opportunities. The goal is not simply to create a list, but to give you greater clarity around where to build on your strengths, address weaknesses, pursue opportunities, and prepare for potential risks. 

Business Owner and Advisors Analyzing Strategic Board

How To Use

The Work/Life Balance Calendar allows you to visualize your ideal work week and understand how the essentials of life stack up.

STEP 1

Fill Out Graph
Break down your attributes of your business into four categories: Strengths, Weaknesses, Opportunites, Threats

STEP 2
Generate Insights
Summarize and assess how each attribute affects each other, and find active solutions in your business.
STEP 3

Share Insights
Download a PDF of the findings to share with your team!

How Does the Rest of Your Business Measure Up?

Business Owners Discuss Strategy at Whiteboard

One challenge rarely exists in isolation.

Profitability can be affected by pricing and strategy. Leadership challenges can create execution problems. A lack of time can signal delegation or organizational issues. And unclear priorities can make all of them harder to solve.

TAB’s Business Diagnostic gives you a broader view of your business across 12 critical areas, including strategy, financial performance, leadership, execution, growth, and work-life balance.

In just a few minutes, you can identify where your business is performing well—and where there may be opportunities to improve.

 

You Don’t Have to Figure It Out Alone

Sometimes the most valuable next step isn’t another tool. It’s a conversation with someone who can look at your business objectively. TAB works with business owners around the world through peer advisory boards, one-on-one coaching, and proven strategic tools designed to help leaders make better decisions and build stronger businesses.
If your results raised a question you’d like to explore, connect with a local TAB facilitator.