Direct mail has largely been abandoned over the last decade or so in favor of email marketing, but is one outbound marketing tactic that is experiencing an incredible resurgence. Sure, email marketing is cheaper and easier to track success metrics. But now our inboxes are so inundated with marketing emails that it is hard to get noticed amongst the clutter. Direct mail is just one outbound marketing tactic that will help you set yourself apart from competitors and other marketers.
As with all of your marketing tactics, it is important to start by determining what your want to accomplish with your campaign, and how you plan on executing and tracking its success (or lack thereof). Direct mail can come in a variety of forms. From traditional pieces like letters and postcards to three-dimensional objects, promotional swag and puzzles used to increase engagement and brand recall.
Direct Mail Marketing Best Practices:
These direct mail marketing best practices should help you get started with reacquainting yourself with direct mail as a viable option for your business. Have you recently run a direct mail campaign after taking some time off? What direct mail marketing advice would you share with other business owners who are reconsidering this communication channel?
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