Jennifer Smiga had built a successful digital marketing agency serving the luxury home and design industry. She knew her craft, understood her clients, and had built a reputation for doing great work. But growing a successful business and scaling one are two very different challenges. Jen was ready for the next level. Getting there was another story.
Through her TAB peer advisory board, Jen found herself looking at familiar problems through an entirely new lens. Her fellow business owners came from different industries, but they understood the pressures, decisions and growing pains that come with running and growing a business.
What happened next would change not just how Jen ran her business, but how far she could take it.
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You need someone else to look at you and say this is what you're doing right, this is what you're doing wrong
The Board helped me with accountability...
Prioritizing and focusing my time where I am really working on the business
Boards are very good at having a broad swath of industries and experience that people bring to the table
Whatever your business is, you always have to be bringing new ideas to the the table, new products, new marketing
My Board Members were the only ones that were brutally honest with me about the changes I needed to make; it was the truth I needed to hear
Boards 'professionalize' my
It's great to now have a group of individuals who can challenge me and help me avoid making the same mistakes they did
My personal stress level today compared to prior to TAB has been reduced by 70%