Customer Relationship Management (CRM) needs to evolve. The problems with CRM are the terms “Customer” and “Management.” The term customer describes an external buyer, client, consumer, etc. CRM traditionally only focuses on the customer and ignores your company’s internal customer: your salesperson. Ignoring the needs of salespeople drastically diminishes usage of a CRM tool. Additionally, attempting to manage your customers is a dated concept that fails consistently. People in today’s world refuse to be managed, now people have more control than ever because they have more choices than ever.
As a business owner, you need your team really involved with your CRM platform. But why would your sales team use a tool if it doesn’t take their needs into consideration and customers are refusing to behave as expected? In other words, why would they use it if it doesn’t work?
In order to get usage and adoption, your CRM needs to be more… It needs to recognize relationships inside and outside the organization. It needs to engage not manage those relationships. It needs to be a Relationship Engagement Platform (REP). Companies that win will be those that engage their customers (internal and external). And they must begin now.
This webinar will teach you the value Relationship Engagement brings to your bottom line and will help you understand how to increase adoption of your CRM platform.
You need someone else to look at you and say this is what you're doing right, this is what you're doing wrong
The Board helped me with accountability...
Prioritizing and focusing my time where I am really working on the business
Boards are very good at having a broad swath of industries and experience that people bring to the table
Whatever your business is, you always have to be bringing new ideas to the the table, new products, new marketing
My Board members were the only ones that were brutally honest with me about the changes I needed to make; it was the truth I needed to hear
Boards 'professionalize' my business, to learn what others were doing, and how to...make your business more organized
It's great to now have a group of individuals who can challenge me and help me avoid making the same mistakes they did
My Personal stress level today compared to prior to TAB has been reduced by 70%