Business Resources Archives - TAB Corporate

Pulse Survey

Small Business Trends

TAB’s Business Pulse Surveys Identify Small Business Trends

The modern business environment changes quickly, and as a business owner you need to be able to stay on top of shifting small business trends. That is why we conduct our Business Pulse Survey every quarter to identify and report key trends.

This information is critical to you because it allows you to benchmark your business metrics against the emerging small business trends. The Business Pulse Surveys will also help you see new opportunities that may be emerging, allowing you to drive innovation, growth and overall business success.

Place your finger on the pulse of today’s emerging small business trends. Click on any of the icons below to see the complete reports of our recent surveys.

Learn More

 

Tips from the Top®

Tips from the Top®: Small Business Tips From Business Owners For Business Owners

Articles

Sales Positioning

Every business must make a sale to turn a profit. Every customer must have an objective met or have a pain relieved to agree to a sale. Unfortunately, job titles that include the words “Sales” or “Business Development” do not necessarily inspire confidence in customers’ minds. Instead, the customer may feel or think a “sales” or “BD” person is only engaging to get something from them, whether or not their objective is fully or properly met.

A good salesperson is always concerned with understanding their customer’s business and how to best serve their needs. So, as long as you have GOOD salespeople, why not change their title to more accurately describe what your customers can expect from them? Consider something along the lines of Consulting Engineer, Customer Advocate or Account Manager. Your salespeople should be there to deliver value to your customers and your customers must know that.

Read more

Getting to Know Your Clients, and Remembering What They Tell You

Remembering the little things about your prospects or clients gives you a big advantage. Be sure to record notes of what you learn as a note in the “Contacts” section of Outlook or other contact database that you use to assist you in remembering important dates (i.e. birthdays, anniversaries, etc.) or other personal details about your clients and prospects.

Read more

Quick Tips

Communication with Clients is Key

Find a way to clarify what you offer and what your client wants from you.

By : Colleen Stanley, Sales Leadership, Inc.

Differentiate Yourself

Instead of replicating what everyone else is doing, use your unique approach to differentiate yourself and help communicate the value your company delivers.

By : Melissa Baker, XeBee Records, LLC

Set Expectations

The key to a successful project is to set client expectations clearly from the beginning and to ensure what is going to be delivered or not delivered is clearly documented in a formal agreement and signed off by the client.

By : TAB Winnipeg Board 401

Always Lead the Dance

When talking to potential customers about a project, take time to ask a lot of questions and understand the real needs before quoting. This way you can lead the customer to the right solutions.

By : Kevin VanWingerden, Enertech Engineering

Don't Get Sucked In...

All of us tend to discount the value of our company and our time; don’t get sucked into the defensiveness of a team member who may be deflecting their own insecurities rather than taking responsibility.

By : Chip Roepke, Contact PC