social media influencers Archives - TAB Corporate

6 Steps to Become a Leading Social Media Influencer

Become a social media influencer.

It’s likely you’re familiar with the term, but if not, here’s a definition provided by Simply Business. A social media influencer is “someone who uses a social network, such as LinkedIn or Facebook, to reach—and influence—an engaged online community.” Such influencers “create content that has value for their community, whether it’s written or audiovisual content.”

You may already generate content that fits this description, but not leveraging it sufficiently to position your business as an influencer or thought leader. Many prominent social media influencers are found in celebrity or other cultural circles, but there’s no reason your small business can’t strive for—and attain—a reputation as an influencer, with a significant social media following of your own.

Here are tips on becoming a leading social media influencer:

Decide on your goals. There are different reasons for pursuing the status of influencer, but simply trying to magnify the number of followers on a social media platform shouldn’t be one of them. Rather, key objectives should center around how this affects your growth as a business and new customer acquisition. Think carefully about what sets your business apart from the competition and begin creating based on that distinction.

Provide content tied to what’s happening in the news. One great way to attract attention is to tailor the content you provide so it links up with what’s going on in business, culture and other news. For example, a weather-proofing business might produce and distribute a blog post entitled, “5 Ways to Protect Your Home Against the Winter Storm Season.” Whatever’s happening in the news, there’s bound to be a way to leverage events and connect them to your areas of expertise.

Restrict your offerings to one or two platforms at most. Don’t make the mistake of spreading yourself and your business too thin. The overall impact of your content marketing efforts is diluted if you try to be active on a plethora of sites. It’s more efficient to concentrate on a single (or, at most, two) popular social media platforms and strive to build a strong, loyal following there.

Quality wins out over quantity, every time. Another common mistake among businesses and individuals striving for influencer status is to bombard their platforms with too much content. “Don’t just post for the sake of posting,” advises social media marketing expert Brandon Brown. A more effective strategy lies in offering content “that will bring true value to your followers,” and not appear as blatant self-promotion.

Grow and nurture your community. Becoming an influencer means actively engaging with your social media community on a daily basis. (Yes, this requires time and effort, but small businesses really can’t afford to ignore the reach and impact of social media.) Brandon Brown encourages ongoing interaction (commenting on and sharing other peoples’ posts, responding to what they say about your content, etc.).

Consistency is key. Getting involved in social media—whether or not you strive for influencer status—demands consistency. Your followers expect to see fresh content or retweets or other messages on a regular basis, or they’ll move on to another business with more reliable input. Again, this doesn’t mean you have to churn out “world-class” articles or blog posts every day, but you should put thought into what you post and what you want your audience to learn.

These efforts, when pursued with enthusiasm and diligence, won’t necessarily win you hundreds of thousands of social media followers (though it’s not beyond the realm of possibility). The effort will certainly increase awareness of your brand and your company, which can lead to any number of prospective customer possibilities, and new avenues for growth.

Want to learn more about using social media to grow your business? Find out if a TAB Board is right for you!

 

 

How to Market to Millennials

millennial

If your target audience includes men and women of the millennial generation and you’re selling to them the same way you sell to everyone else, there may be a reason your sales figures are slumping. Perhaps more than other generations, millennials “react differently to trigger points,” says social media consultant Christina Baldassarre, adding that they “connect dots in different ways, because some things are intuitive to them that are not intuitive to anyone else.”

As should be clear by now, millennial consumers live and breathe online. They rely on mobile devices to stay connected with each other and to conduct business. For this reason, marketing to this key demographic should start with optimizing your website for mobile use.

If not, your website “can be difficult to view and navigate” on a mobile device, which can frustrate prospective customers and squash their impulse to buy. “If so, chances are you’re losing out on a lot of business.”

Equally important from a business perspective is maintaining a strong presence on social media (Twitter, Facebook, LinkedIn, Instagram, etc.). If you still need convincing, take a look at what ten veteran entrepreneurs have to say about social media and sales in general. The following tips presume that your business has an active social media presence and regularly interacts with your audience.

Here are other tips to keep in mind:

Cultivate relationships with millennial influencers. Millennials don’t care much for traditional advertising but instead rely upon the opinions of their peers and certain key social media influencers—that is, bloggers and other content-generators who’ve amassed a sizable online following. As we’ve noted previously, cultivating relationships with influencers in your industry can pay off in a big way. These action steps can help build a beneficial relationship:

  • Research influencers to ensure that you’ll connect with likely prospective customers.
  • Be clear about your goals (generating sales leads, boosting website traffic, etc.).
  • Incorporate the influencer relationship into a broader marketing strategy.

Attract millennials with mobile-alert sales discounts. Millennials are often willing to disclose their location on their mobile devices if in return, businesses send them news of upcoming sales discounts. If they happen to be in the area and receive word of a special sale, it increases the likelihood they’ll respond favorably and check out what you’re offering.

Offer content that’s informative and timely. Conventional hard-sell tactics won’t work with this demographic. What millennials are looking for is content that’s timely, informative, entertaining and easy to read on the run. Your social media feed should be pumping out links to valuable content on a steady basis, but it’s also important to stay attuned to what’s going on in the moment.

“If a company waits even a couple of hours too long to react to an event, they missed an opportunity to be noticed by a massive number of consumers,” says Business 2 Community, “and instead are brushed off for being late to the game.”

Invite followers and customers to share content with your business. Millennials like the idea of being part of a community. You can foster that connection by inviting customers and social media followers to contribute user-generated content and post it on your various social media platforms.

One effective strategy is sponsoring a lively contest focusing on the most creative (and favorable) ways someone can portray your product or service in photos or very brief videos. Get things rolling on Twitter and then get out of the way. You’ll be surprised by how creative and enthusiastic millennials can be, when they’re excited about something.

Want to learn more about marketing to niche demographics like millennials? Find out if a TAB Board is right for you!