LI Positions Itself as an Up-And-Coming Publishing Hub
If you’re not on LinkedIn… You know what? Let’s take care of that right now. Click with me to LinkedIn.com and use this handy walk-through to get on board. You want to do this now, especially if you classify yourself as remotely business-related.
Assuming you are now on LinkedIn or intend to be so very soon, it appears now is an excellent time to wade in if you aren’t already swimming. As of a year ago, LinkedIn’s user stats had jumped by 45% worldwide with a total of 147 million users in January 2012 (see this helpful presentation on SlideShare.net for a great breakdown). That statistic had grown to over 200 million members across 200 countries and territories by the end of 2012 (About LinkedIn).
But the growth isn’t the sole reason to succumb to the pull of this professional network. Even if LinkedIn didn’t include executives from all of the 2012 Fortune 500 companies as members, its niche as a professional must-have will take deeper root through its intent to become aprofessional publishing hub.
Come again? You read that right. If you’ve been on LinkedIn lately, you’ve noticed some newer features allowing you not just to connect to your own contacts but to follow “Influencers” in professional circles: benefiting from their content and sharing it out yourself to add credibility andvisibility to your own profile. Really, isn’t that what networking is all about?
These Influencers are posting relevant and timely content at a consistent rate, which can be a boon to small business owners or entrepreneurs who need to market themselves while simultaneously gleaning knowledge from and sharing content with their networks. With 9.8 billion page views, excluding mobile, in Q4 2012, that’s quite a potential network. And we’ll ask you again: are you onLinkedIn yet? See first paragraph.
- Brand Building for Young Professionals: 6 Simple Steps (jimbarbagalloblog.wordpress.com)
- 3 Reasons LinkedIn Is Much More Than A Social Networking Site (business2community.com)
- 5 Ways to Generate More Business From LinkedIn (socialmediaexaminer.com)
- Leveraging LinkedIn (pipelinedemand.com)