LinkedIn Archives - TAB Corporate

Square One | Your LinkedIn Profile

Let’s just cut to the chase:  if you’re doing any B2B marketing or networking, you need to be on LinkedIn.  I’m amazed when I hear of professional consultants who just “don’t see the need to waste time on LinkedIn.”  If your pipeline is healthy and your calendar is full of profitable appointments, keep calm and carry on.

I think 200 million professionals might be carrying on with a bit more gusto.  If you would like to make that 200 million +1, prepare to get the nuts and bolts of starting at Square One by setting up your very own LinkedIn profile.  Shall we begin?

Join LinkedIn by:

  1. Go to www.linkedin.com.
  2. Enter your real First Name, Last Name, email address, and unique password, OR you can sign up with your Facebook account.
  3. Specify your country of residence, zip code, employment status, job title (if applicable), and company of employment.
  4. Wait for your t-shirt congratulating you as the 200,000,001st LinkedIn user.

(Okay, that last one is purely tongue-in-cheek.  But you are now part of a huge community of professionals, so yay!)

Once you’ve created the bare bones of your LinkedIn profile, you still have some housekeeping to perform.  Since LinkedIn is

primarily a place for professional networking, it’s also a place for authenticity.

It’s OK to list as much experience and background information as possible, because that is how you’re going to build your gigantic network from which to find connections.

Your Network consists of all LinkedIn users who share any portion of your background, industry, or demographic detail.

Your Connections are users with whom you intentionally connect after making a request, and vice versa.

So let’s dive right in – what will you need to complete in your LinkedIn Profile?

  • LinkedIn will ask if you want to connect with existing users – pick and choose.
  • LinkedIn will ask if you wish to invite people from your email contacts to connect on LinkedIn.  Use your judgment here; not everyone may be into social media as much as you are.
  • Complete your work experience, starting with current and going backwards.
    • You can add links or files to each position – create a portfolio for others to see!
  • Complete your educational history (again, building your network and potential connections).
  • Upload an image of yourself.  Do NOT use that mobile snapshot someone took of you at the Renaissance Festival; this is your professional profile, and your image should reflect that clearly.
  • Add your skills.  You can add up to 50 skills, and if LinkedIn doesn’t already have one in its coffers, you can create one and enter it.  Don’t overshoot here, as people will look at your skills to discover what you actually know.

Beyond that, it’s just about adjusting your settings (email notifications, adding your Twitter account, etc.) and you can start engaging!  I would absolutely recommend completing ALL of the above steps before beginning involvement in Groups or commenting/sharing updates… people will view your profile and (all together now):

You only get ONE chance to make a first impression.

 

Social Media Matters: Who’s Listening?

Knowing Your Audience(s) on Social Media

Imagine me clapping my palms together and rubbing them together gleefully, and you’ll get a strong idea of my vehemence with regards to audience in social media.

News Flash: You are going to screw up on social media. With the best of intentions and the most thorough social media strategy, you will still be human and forget which channel you’re updating or which list you’re posting to, and panic will ensue. However, the good news is: You can conquer social media, and it’s all about Pauseand Control. Granted, there is far more to effective messaging on your social media channels, but for now let’s focus on keeping your reputation intact and out of the danger zone.

PAUSE.

You’ve just crafted a witty, timely, and even epic update on your social media channel. As much as you might want need to get the jump on a story, announcement, or insight, you need to do one vital thing before clicking on that Send button. Lift your hands off the mouse/keyboard and take a pregnant pause. Do two things quickly:

  • assess what you’ve just typed, linked, or attached, and ask yourself if this update has any negative consequences tied to it.
  • recall which channel you’re on, who can potentially receive your update, and how they might react.

If you’ve taken that pause and have no misgivings about how your audience will take this update, proceed to send it on its merry way with a clear conscience. (Disclaimer: This is no guarantee reactions won’t go completely awry from your prediction, but at least your odds are now better.)

CONTROL.

Technology is simply awesome, and the tools at our fingertips are getting progressively better. That said, it’s important to remember that YOU, the user, are what drives the tool to its performance (not the other way around, in spite of trending addictions to connectivity). Thus before you wade recklessly into your daily social media forays, it’s important to do two more things:
  • ask if your social media channel(s) of choice have announced any recent updates, and
  • do the legwork to familiarize yourself with those updates and how they impact your social media messaging.

Media theory has posited that technology can rule the person, or vice versa, or a balance flow of the two. I tend to agree with the last with the caveat that person trumps tech, at least in the case of social media tools. Just as you choose your words in real-life interactions, you too must determine when, where, and how to project messages into the online conversation.


Just to give you a treat for reading this far down another blog article about social media, here are some links to our favorite channels and their settings – review them now. Any of these need some cobwebs dusted off?

 

Facebook Lists for Friends

Facebook Privacy Settings

Twitter: How to Delete a Tweet <– Be aware, it’s still out there in the internet’s eternal cache!

Google+ Tips on Sharing

LinkedIn: Managing Account Settings

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