Time: 10:00 - 10:45 a.m. (MDT)
Location : BOSS Webinar
As business owners, you are keenly aware of your revenue pipeline. Are you mostly satisfied with the quality and quantity of new leads coming into your pipeline? Are you confident in your pipeline data? Most small companies are looking for ways to increase the health and performance of their pipeline, and to achieve this, marketing and sales can’t work the same way anymore. With so much information at the tips of our customers’ fingers, the power has shifted: The buyer is now in control. As marketers, this creates a challenge and opportunity. We must shift our approach to content and inbound marketing, and to do it successfully, we must involve sales in our process. And vice versa.