Will Shain is the Owner of The Alternative Board-Plymouth and President of Peer Group Advisors, Inc., which specializes in business coaching and management consulting. With over 30 years of business experience, Will’s specific areas of expertise lie in sales, marketing management and strategic planning for companies ranging in size from less than $1 million to $300 million in revenue. Will has been involved in a broad range of business challenges with accomplishments that include planning and executing on sales force excellence, developing creative marketing strategies, maximizing pricing and profitability in the distribution channel, and other sustainable business strategies. He has also sat on corporate Boards of Directors. Will earned his undergraduate degree at the University of Rhode Island and master’s degree at Quinnipiac College in Hamden, CT.