at 9 a.m. Pacific / 12 p.m. Eastern
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Rebecca Geier, CEO & Co-Founder, TREW Marketing
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You will learn:
Understand today's buyer journey and why sales and marketing need to work differently.
How to define your target personas.
How to create pipeline accountability with sales and marketing.
How to empower sales conversations with more intelligence.
With 25 years of global marketing experience and named by The Wall Strett Journal editors among the Ten Most Innovative Entrepreneurs in America, Rebecca Geier leads the TREW team in building strategic, thoughtful and sustainable marketing programs for a wide variety of companies. In 2016, Rebecca released her dubut book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences. In it, she details the steps, from the start with positioning to the end with measurement, to using an inbound marketing methodology to generate awareness and demand in B2B technical marketings. As a respected business leader and manager, Rebecca serves as a personal coach and executive communications advisor. TREW Marketing has been a TAB Member since 2016.
**Please note that if you cannot attend the live session on this date, you may still register to ensure you receive the recording link via email.