Marketing and the management planning process is a critical element to the success of any organization. As business owners, we all face the issue of time management when planning. This presentation will show you the planning process including business planning, systems and procedures, and competitive research.
Amir Chitayat partner at OpenMoves Inc, shares his expertise on email shutterstock_185779904marketing, providing answers to questions such as: How can email marketing help grow my business? How can I get started or improve current campaigns? What are best practices for an effective B2B and B2C campaigns?
Most business owners include advertising as part of their marketing strategy, but what many neglect to consider is that a solid PR (Public Relations) plan--including press coverage--is not only less expensive, but offers benefits that advertising alone can not
Services? Search Engine Optimization, or SEO, is the process of optimizing your web site to drive relevant traffic to your site organically. 98% of buyers search online first and 75% of clicks occur on the organic results. If you aren’t on page one of Google, you won’t be found.
Yet with the daily deluge of information consumers are exposed to, they've become savvy at tuning out obvious sales pitches, leaving it harder for companies to get their message noticed in the flood of data. Even if your company's product might seem "boring" to outsiders, there's no reason your web content can't be engaging and buzz-worthy within your community! This webinar will cover: How to come up with hot topics What types of blog posts perform best How to "piggyback" onto news or related stories How to write interesting content How to incorporate eye-catching images (that you have rights to!) Proper formatting techniques of the pros How and why to link to relevant information How to cite your sources (and convert them to brand evangelists)
With daily to-do lists that can include: financial, legal, inventory and employee concerns -- it’s easy to fall behind on things that help attract new customers like blogging, social media updates and press releases.
If you talk to people who check their watches during meetings or to people who say – with their words or body language – "cut to the chase" or "give me the bottom line," this webinar is for you.
n this webinar Abhi Jadhav, Managing Partner at Bay Leaf Digital, will answer that question and walk you through proven steps that will give you a competitive edge on obtaining new customers and show you how to keep those customers for life.
You may have heard the myth that direct mail marketing is dead. However, with the multitude of emails we get on a daily basis, the truth is deliverables can have a greater impact now than ever before.
What motivates a consumer to post a rave review about your product online? More importantly, what effect will this have on your business? (hint: a BIG one). It goes without saying that the internet has disrupted the way we do business. But how are you taking advantage of this? Ours is an economy of information, where an individual can broadcast their knowledge, opinion and experiences to any number of audiences. Thus, the idea of internet 'disruption' is not something to be mitigated, but rather embraced and leveraged for business success.
You know the digital landscape offers a lot of opportunities but you just don’t know where to begin. This webinar will show you a step-by-step plan for increasing sales and generating buzz using content marketing. In this webinar, you will also learn which channels, like LinkedIn’s powerful search tools, can be used to get your message in front of the most people.
Learn just how powerful your business' brand can be and why it's not just a logo. A brand can help you stand out in a competitive market; build relationships; attract good caliber, like-minded people; and is sustainable when features and services can easily be copied.
There are 5 simple tweaks you could make to your landing pages to increase your conversions and get more business in the door. Even better, you can make these changes in a flash, and get back to the other 1,000 things on your mind. If you don't have landing pages set up on your website, it's no big deal. Come learn how simple it can be, and you can avoid all of the mistakes from the beginning.
We'll discuss the shift in thinking that's well underway among digital marketers toward reputation-as-a-marketing-channel and how it impacts your business. You'll learn how customer reviews impact businesses, how to see reviews as an asset and not a liability, how to treat customer reviews as a marketing channel and strategies/tactics for review acquisition and amplification.
As business owners, you are keenly aware of your revenue pipeline. Are you mostly satisfied with the quality and quantity of new leads coming into your pipeline? Are you confident in your pipeline data? Most small companies are looking for ways to increase the health and performance of their pipeline, and to achieve this, marketing and sales can’t work the same way anymore. With so much information at the tips of our customers’ fingers, the power has shifted: The buyer is now in control. As marketers, this creates a challenge and opportunity. We must shift our approach to content and inbound marketing, and to do it successfully, we must involve sales in our process. And vice versa.