Social Media Archives - TAB Corporate

How to Leverage LinkedIn to Market Your Business

LinkedIn

Use LinkedIn to market your business

 

 

 

 

 

 

 

 

 

 

 

 

Virtually all business professionals use LinkedIn to connect with other business leaders, promote their endeavors, make new contacts, and otherwise share news about their respective industries. Increasingly, many CEOs and business owners are harnessing the power of LinkedIn to highlight and market their businesses to a broader audience.

Here are strategies related to LinkedIn that you can leverage for your overall business marketing strategies:

Start by making yourself more interesting.

Many prospective customers begin their purchasing journey by checking out your business online. This often includes a look at the CEO or business owner’s LinkedIn profile, even if that’s not directly related to their eventual transaction. That’s why giving a little extra attention to the impact of your LinkedIn profile can really pay off.

First of all, don’t be boring! Entrepreneur Lewis Howes suggests, “Add an interesting story in your summary, have a video recommendation pop up in the first few seconds, or at the least tell people who you are, who you help, and how you help them so there is some direction for people when they land on your profile.”

Be an active participant.

In any professional or social gathering, you probably find clever ways to promote your business in an appropriate manner. The same principle applies to LinkedIn, where you should be regularly posting news about your company—everything from product updates to how-to articles and brief videos of employee team-building events.

Also, seek to share industry news (blog posts, articles, images) from respected third-party sources, as long as the information can in some way benefit your followers. After just a short time, you’ll build a foundation of trust as a reliable source for accurate and helpful information, and people will regularly check in for more.

Boost the first impression of your company page.

Just as your own profile should be as compelling as possible, the look and feel of your company page should draw viewers in as well. Task some creative employees with putting together a page that combines graphics, imagery, video and absorbing text. The end-result should both reflect your company culture and promote an image of being at the forefront of your industry and a hub of excitement and innovation.

Be a content creator.

It’s great if you share news with your network, but offering original content is even better. First of all, no can match your specific knowledge of your business and industry, and prospective customers would likely benefit from your expertise. LinkedIn’s publishing platform invites articles and other contributions in all realms of business, including influencer and member posts that provide custom-tailored news and information throughout your professional network.

Explore LinkedIn’s community features.

This is a potentially significant way to build brand awareness and exchange views with like-minded people on LinkedIn. “You can create your own LinkedIn groups or join any number of groups that focus on your area of interest or expertise,” notes marketing expert Bob DeStefano. You can also grow your influence by “participating in discussions in various LinkedIn groups.”

The more you participate, the higher your profile—and, again by extension, more awareness of your business.

In our interconnected and ever-evolving business world, you never know where your next great sales lead might come from.

The allure of LinkedIn is that the credibility of your brand is strengthened with each network interaction and that there’s no telling just how far beyond your individual realm those interactions might lead. The amount of time and effort needed to stay current on LinkedIn will likely prove to be small when compared with the potential marketing benefits in the months and years to come.

 

 

5 Tips for Leveraging Social Media to Boost Your Sales

 

Like virtually everything else in business, sales activities have been forever altered in the digital era. Use of mobile technology, for example, has dramatically enhanced the ability of sales teams to operate far from their home base, and to connect with prospective customers in ways never before imagined.

The changes don’t stop there. With the advent of social media and “social selling”—the use of social media to locate, identify and engage with new prospects—sales as we know it has been transformed all over again.

People use social media to connect with old friends and family members, to post news and gossip, to follow celebrities, and so on. But as businesses have come to recognize, social media is also an “incubator” for intensified sales efforts, and well worth the effort it takes to cultivate this potentially vast online target audience.

Here are five tips for leveraging social media to boost sales of your products or services:

 

  1. Maintain a vibrant presence on Facebook. The current controversy regarding Facebook and the sharing of user data notwithstanding, experts agree businesses should maintain a strong presence on this vastly popular social media platform. Business leaders spend a significant amount of time on Facebook, so Forbes advises your company to share “a variety of content, including webinars, videos, articles, infographics and such that speak to the business challenges of your prospects.” Provide value-added content, rather than use Facebook “as an exclusive mouthpiece for your product and service demos.”

 

  1. Employ social media as customer touchpoints. It’s vital to have a keen understanding of where your customers “live” on social media. Once you’ve identified the appropriate platforms (such as LinkedIn, Twitter, Instagram and other industry-specific sites), then you can pinpoint key influencers on those sites and build a strong relationship with them. It’s also important to monitor social media for any issues or concerns your customers might be having.

 

  1. Watch competitor activity on social media. What are your competitors doing on Facebook and Twitter? What mistakes do they make, in terms of posting the wrong type of content or engaging in too much self-promotion? Study the ways in which prospects engage with their social media sites and leverage that knowledge to custom-tailor what you provide. Customers might want more “how-to” information about products or a better understanding of industry trends. Wherever you can fill in the gaps, you’ll likely attract and retain more followers.

 

  1. Never forget a call-to-action. While avoiding a hard sell, there’s nothing wrong with including a call-to-action at the end of your blog post or video. Find creative ways to get users to visit your business site to learn more about your offerings. Link directly to a product or service page, so prospects aren’t wasting time searching information they want right now.

 

  1. Modify your activities to emphasize engagement. In both the B2B and B2C realms, the purchasing journey doesn’t happen overnight. Social media is best viewed as an engagement tool, wherein a steady flow of helpful content and industry updates keeps prospects coming back for more. It’s a way to progressively boost brand awareness and establish a relationship of trust—the foundation from which sales grow.

Social media isn’t a flashy trend that’s going to be disappear tomorrow. Your business needs to get involved in order to stay relevant to (and in touch with) the growing population of prospects who spend time there.

Want to learn more about social media and your business? Find out if a TAB Board is right for you!