Operations Archives - TAB Corporate

What Technology Is Best for Driving Growth?

 

Advances in technology have significantly leveled the playing field for small and mid-sized businesses. They now have access to much of the same technological resources previously available only to larger companies, and these resources enable them to become more efficient, provide better customer service and enhance efforts to grow the business.

The key is knowing how to leverage advanced technology to solve pressing business challenges. Such challenges might include:

  • Update antiquated business processes
  • Boost brand awareness through an expanded social media presence
  • Promote greater employee project collaboration, including a remote workforce
  • Improve the sales process through automation and other digital resources
  • Generate more efficiency in overall operations

Here are keys areas where a significant new investment in technology might drive growth in your organization:

The cloud

The cloud serves as a worldwide network of servers that enables participants to conduct a full range of business activities online. This has dramatically increased the ability of owners (and their employees) to work in the business from virtually anywhere.

With the cloud, specific serves or applications are hosted remotely on a server, instead of locally on your computer. Users store data on the remote server, meaning they don’t need to be tethered to their desk (or even their office) to use a cloud-based application.

“The benefits of the cloud are immense,” as Small Business Trends notes. Moving your business to the cloud “not only eases the workload but also increases productivity and coordination, facilitates mobility and reduces expenditure,” and, through multiple backup systems, helps “reduce the chances of loss of important data significantly.”

Automation

Automation in business is nothing new, but great strides have been made in the development of automation platforms that systematize repetitive and time-consuming tasks.

An increasingly popular tool in this realm is called robotic process automation (RPA). RPA automation software “performs routine business processes by imitating the way people interact with applications through a user interface and following rules to make decisions,” notes Analytic Insights. Using this software means “an entire end to end process can be performed with a little bit of human interaction.”

Transitioning routine tasks to automation software frees up your team to handle more strategic, customer-focused responsibilities.

Digital marketing

Even now, when digital technology essential rules the marketplace, some businesses are slow to maximize the benefits of this resource. Businesses of virtually every size need to maintain a robust digital presence—through their websites, social media platforms and other areas—in order remain competitive.

The creation and execution of a well-thought-out digital strategy is the all-important first step. Social media marketing, email marketing campaigns and mobile optimization are all effective formats for spreading the word about your business and the benefits your products offer to prospective customers. No channel should be overlooked when devising an overall digital marketing strategy.

Of course, the bottom-line is drawing prospects to your business website. Here’s where up-to-date design and development technology are absolutely crucial. A strong business website must be easy to navigate, visually appealing, informative without overloading the user and offer a seamless customer journey from beginning to end.

It may seem that investing time and money into website design doesn’t appear to offer immediate ROI. But a lackluster, poorly operating website will hurt sales and discourage repeat business. Whether you draw upon the talents of an in-house web designer and developer, or need to outsource this responsibility, it’s really something your business can’t afford to neglect.

Technology advances all the time. Your business doesn’t need to stay up-to-the-minute with these advancements, but no business owner can afford to long ignore the potential benefits new technology can provide, at any step of the way.

Want to learn more about leveraging technology for business growth? Find out if a TAB Board is right for you!

 

How Technology Can Boost Your New Employee Recruitment Efforts

Gone are the days of job-seekers finding jobs in a newspaper’s classified section. Even online job boards aren’t as effective as they once were. To be competitive in today’s marketplace, businesses need to leverage more advanced technology to attract, recruit and hire the high-quality talent they so urgently need.

The two most important trends at work today are the explosion of mobile technology and the equally pervasive growth of social media. Companies wanting to reach out to younger job candidates should re-evaluate their current resources and see where improvements could make the difference between finding the right person for the job and missing a great hire.

Here are tips to boost your recruitment efforts:

Focus your efforts on mobile outreach and distribution. People are using their smartphones and tablets for an ever-widening range of activities, including the search for a new job. So, in crafting your job descriptions, be as succinct as possible and find wording that conveys excitement about the open position. Remember, people are viewing this content on a small (sometimes very small) screen, so don’t waste time on fluff and distracting graphics.

Make sure your website’s career pages are mobile-optimized. If you succeed in interesting an applicant, the effort will be wasted if they use their mobile device to access the career page on your company’s website and find only a jumble of words and images. Websites must be optimized for mobile users, so the experience of searching through job postings is seamless.

Explore the use of mobile recruitments apps. A variety of recruitment apps are available to aid companies in their candidate search. Undercover Recruiter profiles their “top five mobile job apps for sourcing candidates and making new connections.”

Look into automating recruitment-related activities. Of course, nothing can replace the human touch in your recruitment efforts. However, certain ongoing functions—posting on numerous job boards, keeping track of submitted resumes, managing the interview process, etc.—can be streamlined by the use of automated HR software and systems. Freeing up your HR person or team to focus on more strategic aspects of their job will improve the efficiency of your recruitment campaigns.

Get serious about social media. It’s likely you use social media to boost awareness of your brand and connect with current and prospective customers. But job-seekers also “live” on social media, and most of what they learn about your company comes from platforms like LinkedIn, Facebook and Twitter.

With this in mind, look to customize at least some of your social media content to appeal to this demographic. Sharing updates and images from employee events and other activities helps convey a sense of your company culture—a key element in moving a candidate to further explore your job openings. The idea is to promote your workplace as an exciting and creative environment for its employees.

Tap into your own social networks. It’s essential to leverage the big social media platforms for communicating with prospective employees. But it can be equally effective to dig deeper into your own LinkedIn network (or other sites) and put the word out that you’re actively seeking job applicants.

In many cases, “people jump at the chance to help you because it means also helping a friend or contributing to their own networks,” notes Tech Target. “It’s a win-win-win strategy.”

With unemployment rates at a new low, the search for qualified talent is more intense than in recent memory. Exploring ways in which digital technology and social media can help focus your recruitment efforts may prove to be essential to success.

Want to learn more about using technology in the hiring process? Find out if a TAB Board is right for you!