Human Resources Archives - TAB Corporate

How Technology Can Boost Your New Employee Recruitment Efforts

Gone are the days of job-seekers finding jobs in a newspaper’s classified section. Even online job boards aren’t as effective as they once were. To be competitive in today’s marketplace, businesses need to leverage more advanced technology to attract, recruit and hire the high-quality talent they so urgently need.

The two most important trends at work today are the explosion of mobile technology and the equally pervasive growth of social media. Companies wanting to reach out to younger job candidates should re-evaluate their current resources and see where improvements could make the difference between finding the right person for the job and missing a great hire.

Here are tips to boost your recruitment efforts:

Focus your efforts on mobile outreach and distribution. People are using their smartphones and tablets for an ever-widening range of activities, including the search for a new job. So, in crafting your job descriptions, be as succinct as possible and find wording that conveys excitement about the open position. Remember, people are viewing this content on a small (sometimes very small) screen, so don’t waste time on fluff and distracting graphics.

Make sure your website’s career pages are mobile-optimized. If you succeed in interesting an applicant, the effort will be wasted if they use their mobile device to access the career page on your company’s website and find only a jumble of words and images. Websites must be optimized for mobile users, so the experience of searching through job postings is seamless.

Explore the use of mobile recruitments apps. A variety of recruitment apps are available to aid companies in their candidate search. Undercover Recruiter profiles their “top five mobile job apps for sourcing candidates and making new connections.”

Look into automating recruitment-related activities. Of course, nothing can replace the human touch in your recruitment efforts. However, certain ongoing functions—posting on numerous job boards, keeping track of submitted resumes, managing the interview process, etc.—can be streamlined by the use of automated HR software and systems. Freeing up your HR person or team to focus on more strategic aspects of their job will improve the efficiency of your recruitment campaigns.

Get serious about social media. It’s likely you use social media to boost awareness of your brand and connect with current and prospective customers. But job-seekers also “live” on social media, and most of what they learn about your company comes from platforms like LinkedIn, Facebook and Twitter.

With this in mind, look to customize at least some of your social media content to appeal to this demographic. Sharing updates and images from employee events and other activities helps convey a sense of your company culture—a key element in moving a candidate to further explore your job openings. The idea is to promote your workplace as an exciting and creative environment for its employees.

Tap into your own social networks. It’s essential to leverage the big social media platforms for communicating with prospective employees. But it can be equally effective to dig deeper into your own LinkedIn network (or other sites) and put the word out that you’re actively seeking job applicants.

In many cases, “people jump at the chance to help you because it means also helping a friend or contributing to their own networks,” notes Tech Target. “It’s a win-win-win strategy.”

With unemployment rates at a new low, the search for qualified talent is more intense than in recent memory. Exploring ways in which digital technology and social media can help focus your recruitment efforts may prove to be essential to success.

Want to learn more about using technology in the hiring process? Find out if a TAB Board is right for you!

 

 

Use Technology to Enhance Your Employee Communications Efforts

Technology and communication

If improving communications with your employees was on your 2018 list of resolutions, there are many ways to leverage digital technology to achieve this goal. Businesses that still rely on a “suggestion box” in the break room or some similarly out-of-date mechanism should consider adopting current technology to make employees feel more involved and part of the team.

Array of Digital Resources

The good news is, your employees are already using the types of digital resources you can employ in your efforts to improve communications. These resources include:

  • Texting
  • Chat rooms
  • Video
  • Social media

Instant messaging is so prevalently used by people (from front-line employees to senior executives) that it should be considered a “go-to” method for communicating important and timely information to your team. It’s also a useful tool for staying in touch with your remote workers.

Cloud-based mobile technology facilitates a deeper sense of engagement among employees. Using communications tools in this area usually includes the benefits of enhanced data security. Also, cloud-based technology can be easily upgraded as new digital improvements become available.

Video platforms represent a particularly appealing way of improving communications. When you, as CEO or business owner, want to relay a message for the entire company, what better way than through video, where people can see and hear you simultaneously? No other mode offers the same kind of “face-to-face” authenticity – especially beneficial if you’re comfortable in front of a camera and know how to express yourself in terms your employees will best understand.

Getting Employees on Board

To make this approach work, it’s critically important to design a comprehensive plan that introduces and familiarizes employees with the communications technology you deem best suited for your culture. According to ITProPortal, such a plan should include “training programs, leadership workshops, counseling, best practices resources, templates, and customized advice and guidance.”

This may sound burdensome at first, but when employees “get” that you want to implement a streamlined system of communications – and that you genuinely care about interacting with them – you’re likely to see a marked improvement in morale and, possibly, long-term employee retention.

Employee Solutions to Business Problems

Equally valuable are opportunities for team members to communicate with each other. For example, those involved in a new initiative – or tasked with finding solutions to a pressing business problem – will greatly benefit from being able to bounce ideas off each other in real-time.

Remember, your employees are the ones most intimately involved in the sales and distribution of your products or services. Frequently, they’re also the ones who regularly interact with customers, so they have a deeper understanding of the strengths and shortcomings of your offerings. If they’re asked to devise a solution, the chance to collaborate quickly and clearly through internal communications tools may result in just the solution your business needs to move forward.

At the same time, this communications platform should involve supervisors or managers as well. Great employee ideas can wither and die without managerial input and/or advocacy.

As Fast Company notes, “It’s important that new concepts are not just discussed among peers.” Managers should “be involved and feel connected to those suggestions from the very beginning,” because their advocacy can help ensure that those at the top will “implement the best ideas.”

Businesses armed with effective internal communications are often more successful at attracting and recruiting the quality talent your company seeks as well. That’s another reason to examine your various communications options and put the best system in place, in order to keep your employees productive and able to share key ideas with one another.

Want to learn more about the technology and communications? Find out if a TAB Board is right for you!