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The Alternative Board Blog

Featured Blogs

4 Tips for More Effective B2B Lead Generation
Nov. 1, 2017 | Posted by The Alternative Board Worldwide
Using Marketing to Re-Engage with Former Customers
Sep. 27, 2017 | Posted by The Alternative Board Worldwide

More from TAB

How to Handle Negative Feedback on Social Media
Jan. 2, 2018 | Posted by The Alternative Board Worldwide

For most small businesses, getting negative feedback on social media is probably inevitable. Sooner or later, a dissatisfied...

4 Tips for More Effective B2B Lead Generation
Nov. 1, 2017 | Posted by The Alternative Board Worldwide

In the perennial search for B2B sales leads, the equation always seems to come down to quantity versus quality. Any campaign...

Using Marketing to Re-Engage with Former Customers
Sep. 27, 2017 | Posted by The Alternative Board Worldwide

Businesses define “lost customers” in different ways. To some, these are customers or businesses that once purchased their goods...

How to Market to Millennials
Sep. 20, 2017 | Posted by The Alternative Board Worldwide

If your target audience includes men and women of the millennial generation and you’re selling to them the same way you sell to...

What is a 'Buyer Persona' and How Can It Boost Your Sales?
Sep. 13, 2017 | Posted by The Alternative Board Worldwide

These days, it’s virtually impossible to lump all customers together and try to market to them the same way. Thanks to ecommerce...

4 Ways to Turbocharge Your Social Media Marketing Strategy
Sep. 6, 2017 | Posted by The Alternative Board Worldwide

It’s a safe bet that most of your customers are active on social media. Therefore, it stands to reason that your marketing...

Why Optimizing Your Website is Good for Business
Aug. 16, 2017 | Posted by The Alternative Board Worldwide

A sizeable percentage of your customer base is already using their mobile devices to purchase your products or services. In all...

Get a Handle on Emails to Boost Productivity
Jun. 13, 2017 | Posted by The Alternative Board Worldwide

Depending on who you talk to, the use of email is one of the greatest advances in business communications or the worst thing to...

6 Tips for Attracting Customers Through Offline Marketing
Apr. 30, 2017 | Posted by The Alternative Board Worldwide

All businesses large and small must have a vibrant online presence these days, including social media and content marketing. But...

The CEO's Role in Marketing
Apr. 28, 2017 | Posted by The Alternative Board Worldwide

How active should a CEO be in directing and/or promoting marketing efforts within his or her organization? Larger companies...

A Quick Guide to Influencer Marketing
Apr. 19, 2017 | Posted by The Alternative Board Worldwide

Your company’s marketing efforts are up against some stiff competition. Way back in 2014, the research firm Yankelovich...