<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

How to market digitally, without making standard mistakes

Dec. 7, 2012 | Posted by The Alternative Board Worldwide
Set of Flat Design Icons. Mobile Phones, Tablet PC, Marketing Te

I work on the creative side of marketing. When I tell people this, there are two responses, my more artistic friends, often repressed at their day jobs, usually respond with bitter jealousy, saying things like, “you don’t even have a job, you just play on Facebook all day." My more analytic friends, the ones that work as engineers or accountants, shudder and tell me that they could never do my job. I tell my analytic friends that if push came to shove, they probably could do my job.

Because, if I’m being completely honest, a lot of the creative side of marketing is a confidence game. Some days I have good ideas, some days I have bad ideas, and most days I just hope that I don’t get myself into trouble. I’ve spent two years molding myself into the ultimate creative professional, and I’m very glad to report that compared to the beginning of my career, I’m spending a lot less time in the doghouse.

This morning, I came across an article that highlighted 10 biggest marketing fails of 2012. If you work digital marketing, this article will be especially valuable to you. If you don’t know how anyone can have a job that requires being creative all day, you’ll get a kick out of this too. If you’re mad because you think that I play on Facebook all day, I’m all too happy to provide this small snippet of validation.

How to avoid the pitfalls

For my digital marketing brethren who don’t have time to read this article, allow me to hit on the high points. These tips may seem basic, but clearly, online media mistakes are still being made, even at huge companies and huge agencies. If you've read this article, you already know that this is one situation where a quick review can’t hurt:

  • KNOW WHAT TWITTER ACCOUNT YOU’RE LOGGED INTO
  • If you’re marketing to women, there is a fine line between empowerment and misogyny. DON’T STRADDLE THE LINE.
  • Make sure you understand any emerging marketing technology you’re using enough to forecast negative outcomes.
  • Really think about everything you’re creating. If you think something might be offensive, run it by the most reactionary person you know. This isn’t fun, but it will keep you out of trouble…
  • Don’t make light of huge, important events like the presidential election.
  • Don’t lie in your campaign, (or base your campaign around a lie.) COME ON, MAN!
  • If you’re branding a hashtag (#) USE CAUTION.
  • If you’re making a fake page, let people know that it’s fake.
  • Recognize that people are sensitive about anything relating to body image.
  • Unless you’re advocating for a non-profit, DON’T EVEN DREAM of including the homeless in your marketing efforts.

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD

Making mistakes is an important part of any creative process. But when you’re creating at work, you have to remember that your work doesn’t represent you, it represents your employer. Whomever you’re creating for should absolutely understand if every idea you come up with isn’t earth-shattering. But, they probably won’t be as understanding of any idea that is offensive. If you're being risqué or clever, “is this okay?” is never a bad question.

Digital marketing advice? Chime in on Facebook.

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

4 Tips on Creating a “Customer Experience” Strategy
Jun. 6, 2019 | Posted by The Alternative Board Worldwide
In your company, how much thought is given to the quality of interactions between your customers and your business? The experience your customers have when interacting with your brand can make all...
Turning Loyal Customers into Brand Ambassadors
May. 30, 2019 | Posted by The Alternative Board Worldwide
Gaining loyal customers is just the first step in an effective growth strategy. For many companies, the hunt is on for individuals who are so taken by their products or services that they are willing...
5 Customer Service Blunders Made by Small Businesses
May. 28, 2019 | Posted by The Alternative Board Worldwide
Is “quality customer service” part of your brand promise? If so, you’ve made a commitment to deliver an outstanding buying experience each and every time a customer (or would-be customer) interacts...
How Business Visualization Tools Help You Persuade and Communicate
May. 16, 2019 | Posted by The Alternative Board Worldwide
There are two fundamental truths about information and human nature that CEOs and business owners should probably come to grips with: We are drowning in data. Humans process information through...
How Stronger Vendor Relationships Can Spur Growth
Apr. 2, 2019 | Posted by The Alternative Board Worldwide
Vendors may not seem like a high-priority constituency to most CEOs and business owners, but in fact, a strong business-vendor relationship can significantly boost growth. Unfortunately, many people...
How A Brand Strategy Can Help Your Business Grow
Mar. 19, 2019 | Posted by The Alternative Board Worldwide
Amazingly, even in our highly brand-conscious times, it’s not always clear what people mean by “branding.” Different experts place emphasis on different elements in the brand strategy, so it’s...
Networking To Grow Your Business
Mar. 4, 2019 | Posted by Phil Spensieri, TAB York Region
As a business owner, you can be so busy with other aspects of your business that you may neglect putting in the time to connect with like-minded people. Whether it’s online or in person, networking...
How to Boost Employee Morale and Motivation
Feb. 14, 2019 | Posted by The Alternative Board Worldwide
  There’s a great deal of uncertainty in the world today, some of which directly (or indirectly) affects the businesses you lead. Political, financial, cultural and religious upheavals generate what...
Why Branding Is Important to Your Marketing Efforts
Feb. 7, 2019 | Posted by The Alternative Board Worldwide
Everyone used to know what “branding” meant—a logo, name, catchphrase, or some mixture of these and other graphic design elements to promote a business. In the twenty-first century, the concept of...
5 Tips on Improving Your Company’s Sales Process
Feb. 5, 2019 | Posted by The Alternative Board Worldwide
For just about every business, one principle is tantamount: every sale counts. A company’s sales process should be streamlined, well-structured, transparent and efficient. When one or more of those...