<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
word-map-thumb

The Alternative Board Blog

The New LinkedIn and You

Nov. 15, 2012 | Posted by The Alternative Board Worldwide
meeting-3
A few years ago, I made the transition from traditional marketing professional to internet marketing professional.  The first day after my promotion, I cockily strolled into my boss’s office, ready some serious discussion about Pinterest strategy, or what awesome profile picture we wanted to upload to our Facebook account.  My boss wanted to talk about LinkedIn.

To put in nicely, 23 year old me did not see the utility of creating a good LinkedIn profile for our company.  I didn't even have my own LinkedIn account.  Apparently, my new job title made this unacceptable.  At the request of my boss, I begrudgingly went back to my office, and created a (poor) LinkedIn account.

Image via CrunchBase
 
Flash forward 16 months: 25 year old me is doing web marketing for a business consulting franchise.  In the five months since I've started my new job I've put a ridiculous amount of effort into making my LinkedIn profile perfect, and I've added around 200 contacts to my network.  These improvements haven’t been enough.  The truth is, if you get a late start on LinkedIn, the improvements you make will never be enough.
 
Now, when I meet friends and co-workers who don’t treat LinkedIn like it’s the most important thing in the world, I immediately become hysterical with rage.  Without speculating, it can be said with certainty that LinkedIn is the most important tool for job searching, the most important social network for business to business marketing, and within the next decade, the LinkedIn profile will completely replace the resume.
 
To use financial parlance, LinkedIn is too big to fail.  The social network is big enough that it can do whatever it wants, and it's obvious that LinkedIn wants to change.  Furthermore, over the last few months, LinkedIn has made some changes that have really surprised me.  If these recent developments are any indication of what to expect in the future, LinkedIn wants to become Facebook.
 
Personally, I don’t like the changes.  But we’ve already established that when it comes to LinkedIn, it doesn’t matter what I like.  It doesn’t matter what you like either.  All that matters is that you’re playing ball.  So let’s take a look at the three biggest changes that were made to LinkedIn, and I’ll tell you how these changes can be used to your advantage.
 
Last week, I came into the office and was astounded when my boss, who is normally very low key and hands off, excitedly berated me with demands for a “new” LinkedIn profile.  When I pressed her for more information, she showed me the profile of a colleague who had a profile with a layout that is more visually appealing than the standard LinkedIn profile.

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD

I looked into changing profiles, and as you’d imagine, LinkedIn is doing the change as a beta roll out- probably so that the huge number of users that want the new profile don’t crash LinkedIn.  So while it is to your advantage to sign up for a new LinkedIn profile, the only way that you can get one of the new profiles is by getting on  this waiting list.
 
The next thing I’m sure you’ve noticed on LinkedIn is the new endorsement feature.  The endorsement feature allows people to endorse you for the skills that you've listed in your skills box.  Similar to the like feature on Facebook, when you are endorsed by someone, their picture appears next to the skill on your skills box; the total number of endorsements that you receive for each skill appears in blue on the left hand side of your skills box.  LinkedIn has stated that endorsements will soon be part the sites search vetting process, so it is important that you get endorsements on LinkedIn.  Like anything else on the network, the best way to get endorsements is to endorse others, and request endorsements in return.
 
Take the endorsement feature seriously; only endorse someone if you know that they are skilled in whatever you’re endorsing, only accept endorsements from people who know that you have the skills that they are recommending you for.  I've received a lot of endorsements from people who I don't know, or barely know.  Personally, I feel like this detracts from the overall quality of my LinkedIn profile.  If you share my views, you can hide these endorsements by viewing your profile, clicking on the horizontal arrow to the right of the endorsed skills, and selecting hide endorsements.
 
With time, LinkedIn may realize that endorsements and recommendations are redundant, and eliminate one of the two.  For now, recognize that endorsements and recommendations both exist, and that recommendations carry more weight than endorsements.  If you want to thank a colleague, or recommend a great service, the best thing you can do is offer a both a recommendation, and an endorsement.
 
The last change I want to address in this blog is the new company pages.  If you have a company page, you’ve probably noticed that some changes have been made to your profile.  The more visually oriented layout is nothing to be afraid of, especially since LinkedIn made most of the needed changes when your company page was updated to the new profile.  When your profile changes, the only imperative task that you’ll have is to add a cover photo.  Make sure this cover photo is sized correctly, a good representation of your business, and professional.  If you have additional questions about your new company page, check out the  What’s New link.  This link is located to the right of your status bar.
 
These changes are a lot to think about, but as I’ve stated before, LinkedIn is too big, and too important of a business tool to rebel against.  It’s not important whether you liked the changes made by the social networks, it is important that you adapt to the changes.  Interactivity is now an important feature on LinkedIn.  To me, this is the ultimate proof that social media is not a fad.
 
So log into LinkedIn more often, use your profile to post relevant business news, and interact with the profiles of your connections and the businesses that you follow.  Despite the popularity of LinkedIn, it’s still very easy to keep a high profile on the social network.  As more people grasp the reasoning behind the LinkedIn changes, space on the update page will become more and coveted. Take advantage of the new LinkedIn while you still can.
 
Social Networking advice?  Chime in on  Facebook.
 

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

A Guide to Marketing Your Specialized Business

May. 29, 2018 | Posted by The Alternative Board Worldwide
  Specialized businesses have their own marketing opportunities and challenges. Also known as niche marketing, the focus is on connecting with a specific, targeted audience and communicating the...

Is “Emotional Marketing” the Best Way to Connect with Customers?

Apr. 24, 2018 | Posted by The Alternative Board Worldwide
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or...

5 Tips for Monitoring Your Competitor’s Marketing Strategy

Apr. 23, 2018 | Posted by The Alternative Board Worldwide
 No matter how unique their product or service, every business has a competitor (or more than one). This is probably a good thing because it means no CEO or business owner can become complacent or...

5 Tips for Leveraging Social Media to Boost Your Sales

Apr. 9, 2018 | Posted by The Alternative Board Worldwide
Like virtually everything else in business, sales activities have been forever altered in the digital era. Use of mobile technology, for example, has dramatically enhanced the ability of sales teams...

Top 6 Sales Pitch Mistakes Your Team Can't Afford to Make

Apr. 9, 2018 | Posted by The Alternative Board Worldwide
It was once considered acceptable to use a “one-size-fits-all” sales pitch with prospects, regardless of their business or industry. Like so much else in today’s marketplace, that sales practice is...

What Technology Is Best for Driving Growth?

Apr. 9, 2018 | Posted by The Alternative Board Worldwide
 Advances in technology have significantly leveled the playing field for small and mid-sized businesses. They now have access to much of the same technological resources previously available only to...

Use Technology to Enhance Your Employee Communications Efforts

Mar. 5, 2018 | Posted by The Alternative Board Worldwide
If improving communications with your employees was on your 2018 list of resolutions, there are many ways to leverage digital technology to achieve this goal. Businesses that still rely on a...

Common Communication Barriers and How to Overcome Them

Feb. 27, 2018 | Posted by The Alternative Board Worldwide
How well do you communicate with your executive team and with employees in your company? If the honest answer is, “Just OK,” there may be some communications barriers causing a disconnect between...

5 Tips for Improved Customer Communications

Feb. 20, 2018 | Posted by The Alternative Board Worldwide
When it comes to operating a successful business, nothing’s more important than communicating effectively with your customers. Adopting the wrong tone in your marketing or sales messages, neglecting...

Tips to be a Better Public Speaker

Feb. 13, 2018 | Posted by The Alternative Board Worldwide
  In addition to countless other responsibilities, many CEOs and business owners serve as the face of their brand. There may be no better opportunity to fulfill this exacting duty than by appearing...