If you haven’t yet picked up the live microphone of a Twitter profile, now could be the time! Gone are the days when teens merely tweeted about their latest fast food purchase or celebrities issued a “Holla!” to their online fan base; while those things still happen, Twitter is now a primary marketing tool for businesses today.
With customers wielding smartphones on their travels and outings, businesses can reach out to new customers and connect with existing clientele through brief yet effective Tweets. Being on social media, Twitter (as well as other social channels you can utilize) makes your interaction with customers more pervasive and public. This publicity carries both positives and negatives with it, so assessing your social strategy before diving in is well advised. (<-tweet this!)
If you’re a business owner and find yourself hesitating before composing your first Tweet, here are five Twitter Takeaways to consider:
- Twitter is 99% public to the Internet. Learn from those who have tweeted and twallen – er, fallen – before you (Denise Richards, Kenneth Cole, Anthony Weiner… you get the idea).
- Stay on message. If professionals in need of office furnishings comprise your target audience, tweet about news and your products and services which relate to those users.
- Twitter is a type of microblog: share an insight or fact in one or two sentences.
- It’s not about how many followers you can get; it’s about how many relevant followers you can get… especially ones who engage with your Tweets.
- Who you follow on Twitter can be seen by anyone viewing your Twitter profile; one of many things to take into account as you select who to follow.
As a business owner, you don’t have to use Twitter to engage with your customers or build your brand. However, it can be a potent tool as well as an effective method to monitor news and trends relating to your industry and target audience. You can use Twitter as an opportunity to engage with new and faithful customers… all you have to do is pick up the microphone.