We'll discuss the shift in thinking that's well underway among digital marketers toward reputation-as-a-marketing-channel and how it impacts your business. You'll learn how customer reviews impact businesses, how to see reviews as an asset and not a liability, how to treat customer reviews as a marketing channel and strategies/tactics for review acquisition and amplification.Presented byJon Hall, Founder and CEO, Grade.us.
1 hour, 7 minutes
You need someone else to look at you and say this is what you're doing right, this is what you're doing wrong
The Board helped me with accountability...
Prioritizing and focusing my time where I am really working on the business
Boards are very good at having a broad swath of industries and experience that people bring to the table
Whatever your business is, you always have to be bringing new ideas to the the table, new products, new marketing
My Board members were the only ones that were brutally honest with me about the changes I needed to make; it was the truth I needed to hear
Boards 'professionalize' my business, to learn what others were doing, and how to...make your business more organized
It's great to now have a group of individuals who can challenge me and help me avoid making the same mistakes they did
My Personal stress level today compared to prior to TAB has been reduced by 70%