TAB Business Advisors Present Educational Webinars
How to Make Your Company Irresistibly High-ValuedWhen was the last time you had your business assessed for sale value? Whether you are planning on exiting in the near future or not, it is important to have your business ‘ready’ to sell, as it helps with planning, profitability and general ease of operation. This webinar will cover the various scenarios where valuation is important, an overview of timing a sale and what buyers look for, as well as discuss key valuation metrics and how to utilize them. Presented by Jim Cumbee, Managing Partner of Tennessee Valley Group.
Presented by Jim Cumbee, CPA and managing director of the Tennessee Valley Group where he helps good business make great exits. View Recording
Financial Tips for all Phases of BusinessInsights from a CFO’s perspective, and how they can impact your business. We will examine the three major phases (Start-up, expansion and right-sizing) of a business and provide important insights from the CFO’s perspective. You will understand the top 7 elements of a successful start-up, 10 strategies for expanding an existing business, and 9 critical points for downsizing or right-sizing your business.
Presented by David Laeha, CPA and founder of CFO Hawaii LLC, Hawaii’s premier interim CFO service provider since 2002. View Recording
Human Capital Management = Your FreedomYour employees are your most important asset. But how much time are you spending managing staff and the variety of associated HR issues? Click learn how you can employ a solid Human Capital Management (HCM) strategy, that will protect your business from potential fines & lawsuits, but more importantly, will free up your time to work on why you really went into business… your personal vision!
Presented by Rick Maher, CEO Effective Human Resources. View Recording
How Do You Identify & Remove the Bottlenecks in Your Sales Process?You will learn how to identify the bottlenecks and root cause of any process problems in the business and how to address them. For the business owners who don’t normally think of sales as a process, this will be an added bonus! Similarly, those who merely treat the symptoms of a process, as opposed to the root cause, will come to appreciate the value of finding out why, for instance, none of the sales people you have hired can make a sale!
Presented by Bob Dodge, TAB Certified Facilitator/Coach. View Recording
Is Technology Eating Your Business?The business headlines are dominated by startups, billion dollar valuations, and rock star CEOs. While this is generally great news for the economy, the speed at which some industries are advancing with the advent of new technology, can be alarming for existing businesses. For example, the revolutionary ride-share model introduced by Uber, has seen them take the worldwide taxi industry by storm in only 5 years. Learn how you can adapt your business to the new market realities and leverage them to your advantage.
Presented by Joe Gleinser of GCS Technologies. View Recording
Project Management for Small BusinessesProject management is often seen as a discipline geared toward larger businesses. Just as all employees of smaller businesses need to be marketers and sales people these days, they also need to be project managers. Yet, many employees and business owners find project management practices to be intimidating and therefore do not embrace them and employ them in their business.
In this webinar, Dave Scarola, Vice President of TAB and certified Project Management Professional (PMP), will take attendees through the basics of project management and how process and templates can be adapted for smaller businesses. View Recording
Generate Leads & Build Your Reputation Through Content MarketingYou know the digital landscape offers a lot of opportunities but you just don’t know where to begin. This webinar will show you a step-by-step plan for increasing sales and generating buzz using content marketing. In this webinar, you will also learn which channels, like LinkedIn’s powerful search tools, can be used to get your message in front of the most people.Learn how to become the “Go To” expert in your industry by leveraging all of the reach and efficiency of today’s online technology tools. This is a must for business owners, sales professionals, and marketing managers.
Presented by Peg McDermott, marketing communications expert and founder of COGO Interactive, an innovative internet marketing firm specializing in helping small-to-medium businesses increase revenue by leveraging today’s internet technologies. View Recording
Getting to a Win-Win: How to Hone Your Negotiation Skills?How would you rate your negotiation skills?Contrary to popular belief, to be a successful negotiator does not require one to be aggressive, dominant or coercing. Rather it demands a key set of skills and a formulated approach. The ability to negotiate well is a prerequisite to succeeding as a business owner or leader, and no matter your experience level there are always areas to improve.
Join PJ Timmins, Managing Director of The Alternative Board Ireland, as he walks you through the skills required to become a smarter negotiator, and provides clear steps to preparing and executing a successful negotiation that benefits both parties. View Recording
Windows 10 is Here, is Your Business ready?You have likely heard that Windows 10 has been released and is a free upgrade for your Windows 7 or 8 machine, but is your business ready for it? This new release is more than your average software upgrade, and there are a number of ways your business can be impacted by it; positively and negatively.Join Nathan Womack of Outsource Locally, as he goes over how the new operating system may impact your business as well as give an overview of the new features and how you can leverage them for your workflow. View Recording
How Do You Determine When to Add Accounting Talent?How do you know when the time is right to add accounting talent to your organization? What are the signs? How do you avoid overkill and excessive costs? Isn’t what you are getting now good enough? Click to view an enlightening session on accounting and finance talent, where we will answer these questions and detail how to implement the solutions.
Presented by Bryan Edwards of MGR Accounting Recruiters. View Recording
Discipline to Termination: 5 Steps to Doing it RightTerminating an employee can be one of the most difficult and stressful situations a business owner or manager faces. Aside from the emotional strain on both owner and employee, there are also legal ramifications involved in the act of termination.
Courtney Berg of CourtSide© Consulting will show you how to apply a step-by-step process of progressive discipline to termination. Discover how to identify and correct poor performance, what to say in counseling sessions, what should be included in written warnings, and how to know if training or termination is appropriate. View Recording
Improve Your Phone Communications for Greater Customer ServiceEveryone in your business is a salesperson and the impression – positive or negative – each person makes is an advertisement for your business. This can add up to hundreds or thousands of advertisements delivered each day.Watch to learn why your telephone attitude impacts the level of service you provide and how to achieve more positive and productive conversations when interacting with your valued customers.
Presented by Jeannie Davis of Now Hear This Inc., an expert on phone communication for great customer service and brand building. View Recording
Linking Your Actions to Financial ImpactThe knowledge you need to make more profitable decisions.In business, we make many decisions every day that impact the financial results. To make the best decisions, you need to have the mindset and tools that will enable you to think through facts and alternatives. Join us as we get past the accounting and on to an understanding of earnings, expenses and investments. You will learn to use a valuable tool to improve your financial mindset, so you will recognize financial impact points and make better business decisions. Better decision makers are better business people. View Recording
Build an Accountable Sales Program in Your Small BusinessAre your sales where you would like them to be? Do you even know exactly where they are right now?It might seem straightforward to motivate and manage a sales process – just sell as much as you can! But this approach may not yield the results you are looking for.
Join Pam Watson Korbel of SmartGrowth, to learn how you can implement a process that motivates your team, holds them accountable and puts you on track for real, measurable results. View Recording
Making Love Work Online… For BusinessWhat motivates a consumer to post a rave review about your product online? More importantly, what effect will this have on your business? (hint: a BIG one). It goes without saying that the internet has disrupted the way we do business. But how are you taking advantage of this? Instead of trying to fight the power of the online masses, join us for a panel discussion on how you can harness this power and connect with your customers on a much higher level. View Recording
Direct Mail in the 21st CenturyYou may have heard the myth that direct mail marketing is dead. However, with the multitude of emails we get on a daily basis, the truth is deliverables can have a greater impact now than ever before.
Dave Szidik and Mark Zbylski of Proforma will quickly debunk this myth and explain how direct mail is very much alive and kicking, and well evolved to fit today’s fast paced, digital-based society. Learn how your business can benefit from incorporating direct mail in your marketing plan. View Recording
Effective Communication in the WorkplaceCommunicating effectively is more complex and challenging than ever before in today’s multi-generational workforce. We invite you to join Adam Wong, Vice President of TTI Success Insights, as he shares three easy to apply methods of enhancing your communication with anybody you encounter. View Recording
Seek, Assess & Onboard: How to Recruit Your Next SalespersonIf you have ever hired salespeople, only to be disappointed by their performance, then this fast-paced session is for you. Sales selection expert, Dave Kurlan, CEO of Objective Management Group, will highlight the most important steps, tools and best practices for getting it right when you hire salespeople. View Recording
The Foundation For A Successful BusinessWhat would successful business owners do differently when they launched their business – if they knew then what they know now?This is the question we asked 500 business owners in a recent Business Pulse Survey. This webinar is presented by David Scarola, Chief Marketing Technologist for TAB, will take you through the fascinating findings of this survey. No matter what stage you are in with your business, this session has insights and advice for everyone. View Recording
Grooming Engaged Entrepreneurial EmployeesAs all business owners know, their most important asset is their employees. What would it mean to your business if you were able to significantly increase the engagement and therefore the value of your staff? Marty O’Neill of TAB Baltimore/Washington will explain the underlying reasons why many employees are not engaged and describe a strategy to correct the issue and develop a motivated and engaged staff. View Recording
Writing Job Descriptions on the Right Side of the LawHow well do you know the Americans With Disabilities Act? Is your business compliant? In this session presented by Amy Newsom, of Newsom Law Firm, we will discuss how the ADA applies to your business and how it affects your hiring procedures. Specifically, Amy will be discussing job descriptions and how to keep them compliant. View Recording
Using a To Don’t List to Manage TimeYou can’t manage time, but you can manage the commitments you make.At this interactive presentation, time management expert Steve Davies will show you how you can use a To Don’t List to identify and then eliminate the activities that don’t belong in your day. View Recording
Increase Your Company’s Cash Flow & Reduce Days Sales OutstandingWith most banks having a difficult time lending to small growing businesses, it’s been hard to find the money to help grow your business. Let’s face it, Profits are Great, but the reality is, Positive Cash Flow will keep you in business. Find out how Invoice Financing (Factoring) can help you obtain the required cash to grow your business.
Presented by James L. DiCamillo, Executive VP of RMP Capital Corp. View Recording
15 Golden Rules of Time ManagementIt is impossible to manage time effectively if you allow interruptions to interfere with getting important things done. Time Management expert Steve Davies will identify the 15 most common interruptions and give you techniques to keep them at bay. View Recording
How to Win More Customers By Advertising LessIn working with businesses of all shapes and sizes, Bay Leaf Digital has encountered the same question over and over: How do I get my business in front of customers with limited funds and no time?In this webinar Abhi Jadhav, Managing Partner at Bay Leaf Digital, will answer that question and walk you through proven steps that will give you a competitive edge on obtaining new customers and show you how to keep those customers for life.View Recording
Your Entrepreneurial Strengths and Blind Spots“The Personality of a Business will Mirror the Personality of its Owner.” You as the BOE (Business Owner-Entrepreneur) exert an enormous influence on your business. The discovery process is simple yet profound; and fun! This is a profound session where you will learn many insights into your personality style; and how you can build on your strengths and cover your blind spots.Discover your business personality that will not only help you understand yourself; it will help you understand other’s styles and help you adapt to any situation. Understand where you can create the greatest impact in your business immediately with no additional expenditures, and understand where your company is most vulnerable and susceptible, and what to do about it. View Recording
Change Management & Change Leadership-A Primer To Improve ResultsAre you frustrated that your people do not make the changes you wish they would?Do you wonder what you might do to mitigate these sources of resistance?
Discover the common reasons employees resist changes in an organization and how you can mitigate these sources of resistance to improve productivity, achieve results faster and maximize business benefits. View Recording
The Entrepreneur’s Guide to Creating a High Performance Sales CultureBusiness owners CHOOSE their company culture. Owners that choose to implement an effective, over-achieving Sales Culture consistently outperform their competitors and generate predictable, scalable high-profit sales growth. This may sound daunting. It’s not. It’s simply a choice.Many owners understand the power of a high performance, highly accountable Sales Culture, but simply don’t know how to make it happen. In this session, you will learn how to use the UnCommon Sense© Formula for Success and Sales Upgrade Checklist to rapidly transform the culture of your company. Follow these simple steps to revolutionize your team’s performance and watch your sales, profit, and company valuation soar. View Recording
Perfecting the Flip: A Communications WorkshopWe all tend to follow a standard format for delivering information in meetings and presentations. But what if you were to flip the chronology of what you ordinarily say or how you usually present?If you lead or participate in meetings, if you make business presentations, or if you give talks to groups for any occasion, this webinar will help you communicate with your audiences in a more impactful way. If you talk to people who check their watches during meetings or to people who say – with their words or body language – “cut to the chase” or “give me the bottom line,” this webinar is for you.”Perfecting the Flip” will raise your awareness around common communications practices and will give you new ways of thinking and new tools to use in meetings and presentations. It will help you to be more concise and commanding, and therefore leave a better impression on your audiences. View Recording
How To Create A Content Calendar That Will Keep Your Business On Track All YearAs a small business owner, you know how important steady, engaging content is to your marketing strategy. Yet with daily to-do lists that can include: financial, legal, inventory and employee concerns — it’s easy to fall behind on things that help attract new customers like blogging, social media updates and press releases. In this short, informative webinar, we’ll teach you a simple, proven method of creating a content calendar that will vastly improve the efficiency and accountability of your company’s marketing and project management efforts. View Recording
What Makes a Visionary Leader?What Makes a Visionary Leader? Often when we think of ‘visionary leadership’ we think of someone who initiated a great change – a skyrocketing start-up, the amazing turn-around of a struggling company. However, visionary leadership is just as important in the ongoing management of our businesses. We don’t have to be faced with incredible obstacles to be a visionary leader. Join Jason Zickerman, President and CEO of TAB Boards International, Inc., as he talks about what makes a visionary leader and how we all can develop the traits to keep our companies headed on the path to success. View Recording
Employee Motivation That WorksLeaders are challenged every day trying to inspire the employee resources they hire. Many are confused and frustrated by failed efforts and significant time and money spent on various compensation schemes including base pay, incentives, bonuses, commissions, spiffs, profit sharing and even ownership. Many leadership blogs are filled with posts on this topic. Corporations employ full time HR professionals who strive constantly to answer this question. Getting things done by others is the essence of leadership.You will leave with better understanding of human motivation. We will discuss what tools in the management toolkit that when used appropriately will achieve greater employee focus, satisfaction and engagement. We will discuss how different rewards and recognition must be used for different employees, and more importantly, how to know when to use which tools. View Recording
10 Things That Make A Business Look Bad On Twitter (& What To Do Instead) In a few short years, Twitter has gone from a novelty social media experiment to become one of the world’s largest communication networks connecting businesses to their clients and customers. Despite the comparative simplicity of Twitter’s platform, lots of folks are still doing it wrong. In the spirit of Twitter’s focus on brevity, this webinar will be a quick, concise, nonjudgmental discussion of how to go from tweeting newb to social media guru in minutes!We’ll show you clear examples of common mistakes and provide you with easy to understand, actionable tips to correct them. Join us for this fun, powerful presentation and leave a better impression of your company on the world with a short list of new Twitter tricks and tips! View Recording
Beating the Boomer BustWhat will happen when the Baby Boomers step down from active productivity? The largest, wealthiest, most acquisitive and competitive generation in American history is about to pass the baton. The first generation raised in front of a television, the Baby Boomers drove a consumer and service economy to an unequaled streak of expansion for over 50 years. They also increased the annual rate of small business formation by almost 250% annually during their prime entrepreneurial years, and of franchising by 1,100%. Those are one time shifts that have not been repeated since. Now, millions of them are preparing to move on. John F. Dini has been educating audiences about the coming perfect storm. The retirement of two-thirds of America’s small company owners will intersect with a generation that is much smaller, less entrepreneurial, and has a variety of options they find more appealing than business ownership.Based on extensive research on the issues facing Baby Boomer business owners, “Beating the Boomer Bust” “Beating the Boomer Bust” is a fast-paced look at the statistical inevitability of a shrinking market for sellers of small businesses, and what an owner needs to do to be successful in the last, biggest competition of the Boomers’ careers. View Recording
Uncover the Untapped Potential and Hidden Value of Your Business“The personality of the business will mirror the personality of its owner (or leader).” These are not easy times for many business owners. Learn what business cycle we are in and how to use that cycle to your advantage. This is a straightforward, no B.S. discussion of the opportunities that exist in today’s economy, and how to best take advantage of them! View Recording
Building an Accountability CultureCreating an Accountability Culture starts at the top with the leader demonstrating and requiring high levels of accountability. “Working below your pay grade,” entitlement, expectations of your people’s performance, keeping the wrong people (and why we do), and the effectiveness of your team are key areas that can negatively affect your company. Stephen Davies shares how addressing these areas can create an Accountability Culture that will improve your business’s profitability. View Recording
How to Create Content that Will Generate BuzzFor business owners and managers, it’s never been easier to create and publish web content for your company. Yet with the daily deluge of information consumers are exposed to, they’ve become savvy at tuning out obvious sales pitches, leaving it harder for companies to get their message noticed in the flood of data. Even if your company’s product might seem “boring” to outsiders, there’s no reason your web content can’t be engaging and buzz-worthy within your community!This webinar will focus on how to choose topics to blog, post or email about which will stand out from your competitors and, with a few marketing tweaks, create buzz for your company that drives traffic to your site(s).
Please join us for this short presentation to improve the quality and performance of your written content because — life’s too short for bad copy! View Recording
Workplace Bullying: How Much Is It Costing Your Company?Bullying at work is happening all around us. A 2010 survey found that 35% of those surveyed reported being bullied at work. In 2001, the Bureau of Labor and Statistics found that the median number of days away from work as a result of anxiety, stress, and related disorders was 25 – nearly 10% of an employee’s annual days of work.Despite the serious costs of workplace bullying – increased turnover, depression, distraction, retaliation, and more – it’s an issue that is barely on the radar for most organizations. How can this be? The most likely reason is that business leaders simply do not recognize the economic consequences of these behaviors.Join TAB Member, executive coach and family business advisor Kalli Matsuhashi as she reveals just how much this dynamic could be costing your business and what you can do to prevent it. View Recording
Using Social Media for PR PurposesMany business owners view social media and PR (Public Relations) as two separate parts of their marketing strategy. While both are important components to a successful company branding and promotion plan — too many people fail to realize the simple way that social media and PR are linked. We’ll show you how to easily use both tools in tandem to supercharge your exposure! Learn how to build meaningful relationships with the press and how to target the reporters in your region or field that will have the best impact on your PR strategy. View Recording
10 Critical Opportunities Business Owners Frequently OverlookJoin TAB Franchise owner, professional facilitator and business coach Greg Yank as he facilitates this discussion on “Ten Critical Opportunities Business Owners Frequently Overlook”, often to the detriment of their company. Come to this interactive webinar with your questions and thoughts ready to share, as we look at how to take advantage of these and other important keys to success: View Recording
The 10 Most Common Mistakes made by Private Business Owners- & how YOU can avoid themIf I only knew then what I know today…Facts are facts. Unfortunately, the majority of small businesses fail. Most private business owners that do survive spend a lot more time working than they had anticipated. Many also earn a lot less than they had hoped. More work for less pay. Bummer.Although running a business is loaded with an infinite array of peaks, valleys, challenges, trials and tribulations, some entrepreneurs manage to succeed on a very consistent basis, year after year, company after company. How can this be?In this session, you’ll learn the most common (and costly) mistakes made by SMB entrepreneurs and how to make sure that they do not occur inside of your company. View Recording
How To Land On Google’s First PageWhy is search important and what are SEO Services? Search Engine Optimization, or SEO, is the process of optimizing your Web site to drive relevant traffic to your site, organically.Why bother? Because 98% of buyers search online first! 75% of clicks occur on the organic (or natural) results (as opposed to the 25% on paid ads). If you aren’t on page 1 of Google, you won’t be found. Amir Chitayat, TAB member and partner at OpenMoves Inc, talks about how you can. View Recording
How to Get PR for Your Business (And What To Do With It)Most business owners include advertising as part of their marketing strategy, but what many neglect to consider is that a solid PR (Public Relations) plan–including press coverage–is not only less expensive, but offers benefits that advertising alone can not.The third party validation of your company’s name and expertise will help you build credibility and improve branding while providing valuable SEO-boosting inbound links to increase your chances of attracting new clients.In this free webinar, we’ll explain simple, actionable techniques to get free press coverage for your business. Furthermore, the presentation will include effective methods of promoting the content once it’s published, so that your company can continue to reap the benefits of any press while controlling the message to your current and potential customers. View Recording
How to Use Email Marketing to Drive More BusinessAmir Chitayat TAB member and partner at OpenMoves Inc, shares his expertise on email marketing, providing answers to questions such as:
- How can email marketing help me grow my business?
- How can I get started or improve my current campaigns?
- What are best practices for an effective B2B and B2C campaigns?
- How do I address mobile readers?
- How do I avoid spam and content overload?
All members will receive a copy of the presentation and a 30-day free email account at OpenMoves.com.
- How can email marketing help me grow my business?
5 Ways to Generate Revenue in your Business in the next 90 DaysWe are in tough economic times and a double dip recession right now, consumers are standing on the side lines. You need to get them in the game and spending money ON YOU. Carl Gould, an internationally renowned speaker, turnaround specialist and author of The 7 Stages of Small Business Success – will be walking us through 5 ways to create more revenue in your business within 90 days. Carl’s presentation is engaging, entertaining and always a favorite – don’t miss it!!!Purchasing habits change with the economic conditions. You need to align your product and service offerings to meet the current demands.
This will be a session that you need to attend in order to utilize the most current and relevant strategies for increasing revenue in this economy.View Recording
LinkedIn S & P . . . Search and Prospect!If you haven’t been keeping up with the latest in LinkedIn, you might be missing an opportunity to build your professional brand and use LinkedIn to find new prospects. Now is your chance to maximize your time on LinkedIn!LinkedIn is the most incredible database – with over 2 million members, approximately 2 million groups, and nearly 3 million companies. And all fields of LinkedIn are searchable.This webinar is not about developing your profile or building your Company page. This webinar is about searching and prospecting.View Recording
How to Locate, Land & Launch™ a Sales SuperstarMore than 75% of private business owners rank their ability to hire and retain effective salespeople as Below Average. The cost of an incorrect hiring decision can be large. The cost to a private business owner of making a poor hiring decision in Sales could be astronomical. Traditional HR techniques to attract and retain other types of employees have been proven to NOT work with Salespeople. In this highly interactive session you will learn a practical, straight-forward process that will allow you to know in advance how to locate, land and launch sales superstars using an EEOC compliant process. In this highly interactive session, you’ll also learn the real reason most salespeople fail and how to eliminate most of the subjectivity and risk from your sales growth plan.View Recording
Business Advisory Alternatives-Can Collective Wisdom Transform Your Business?As a business owner or CEO, you probably want to
- Increase your income and improve equity in the business
- Focus your time on strategic initiatives you enjoy and have quality time for family and friends
- Know where to find employees, how to make sure you make a “good” hire and how to keep your top talent
- Know how and where to invest your dollars so that you can drive growth and profitability
- Increase the value of your business
Yet, you may not know how to go about pursuing these aspirations. Or, if you have a vision and strategy, they get caught up in the day-to-day of the business and cannot break through to accomplish their vision of success.
Join Jason Zickerman, President and CEO of The Alternative Board, as he explains how you can leverage collective wisdom to overcome these obstacles and transform your business.
How to use Google+ to Market Your Small BusinessGoogle+ may be the best kept secret in the crowded social media landscape (and this can work to your advantage). This webinar will teach you how to successfully use Google+ to boost your SEO, utilize communities to send traffic to your site, network with potential (and existing) clients and create professional, effective posts that will appear on the world’s top search engine.View Recording
How to use Facebook to Market Your Small BusinessMarketing your business on Facebook has become increasingly challenging in recent months. However, with over a billion users a month, your company needs a presence on the world’s largest social media channel. This webinar will guide you through the best practices of Facebook including: creating clean professional posts, when and what to post, where to invest your money (ads vs. promoted posts), how to run a contest and the best ways to interact with current customers while finding new ones.View Recording
How to Use Twitter to Market Your Small Business Is it really possible to effectively promote your business in less than 140 characters? The answer is a resounding ‘YES!’ and this webinar will teach you how. With clear instructions on: creating tweets that get interaction, finding (the right) people to follow, how to market without looking like a spammer and the importance of hashtags, we will outline the steps needed to use this popular social media channel as a powerful networking tool for your business.View Recording
Effective Sales Management – the MOST essential ingredient for private business successDoes your sales effort produce consistent, repeatable, predictable results? If not, your company suffers from a Sales Management Deficit.All great business owners know how to systematically generate sales growth. The UnCommon Sense© Sales Management Process and Formula For Success is a time- effective system used by hundreds of highly successful private business owners to develop a High Performance Sales Machine and sustainable pipeline of profitable new sales.Time = Money. In this session, you’ll learn why organizational time invested in sales management is the single MOST valuable investment you can make.View Recording
How to Assess Departmental and New Business OpportunitiesEvery business (not just startups) is constantly identifying new opportunities. A methodical approach is critical for long term company success. The same applies for assessing new department initiatives, whether it is software tools or additional staff. TAB member Brad Volin describes his approach to identify new opportunities.View Recording
How to set up (and optimize) Facebook, Twitter, LinkedIn and Google+ profilesIt’s no secret that social media is one of the most effective (and cheapest) ways to build your brand and engage with customers. Many business owners are still unsure which social media channel is the best for their company. This webinar will explain the benefits of (and differences between) Facebook, Twitter, LinkedIn and Google+ as well as how to set up and optimize your pages for maximum marketing impact.View Recording
Building Organizational Alignment to Increase ResultsAlignment is the side-by-side working relationship that makes great results a daily reality for both business owners and those who report to them directly. Learn how improving alignment in key business areas can dramatically increase results and decrease stress for all parties.View Recording
Change Your Relationship With Time(Previously titled “Time Management Innovation”)Change the way you think about your time, learn some innovative and effective techniques to take control and gain up to ten extra hours a month.View Recording
Organizational Culture – Fundamentals for Business OwnersOrganizational culture is the framework for how things get done in your company. The best chance for you to achieve your business objectives occurs when plans, people, processes and systems are aligned. This webinar addresses what culture IS and what it IS NOT and why it’s important for leaders to understand how they create and propagate culture and how they can avoid undermining their own efforts to achieve success.View Recording
The Psychology of BuyersThe world’s most effective and consistent salespeople not only have the skills and discipline to win, but they also understand how buyers think.Armed with this highly important information, world-class salespeople know how to speak into their buyer’s listening and can behave and communicate using psychology and methodologies that will result in increase sales, shorter sales cycles, more accurate forecasts, greater trust, higher margins, and reduced stress.View Recording
Facilitation that Clients Love; the Subtleties, Not Just the BasicsFacilitation is one of those terms that means many different things to many people (like marketing, or worse, music!). This session will cover the techniques expert facilitator Bob Dodge has found effective when facilitating events that delight the participants, sponsors and the facilitator. He will also share what has been proven not to be effective; you will benefit from his hard earned lessons.View Recording
Where Differentiation Occurs – An UnCommon Sense Approach to Growing Sales & ProfitDoes your business and its product/service offering REALLY look different? Statistics indicate that the answer is PROBABLY NOT.In this session, you will learn how your business really occurs to the market and to decision makers in your market. You’ll learn why buyers view most companies and products as commodities and proactive steps you can take today so that will allow you to stand apart from the crowd.View Recording
10 Profit-Killing Mistakes Made by Business OwnersMounting data proves that the vast majority of salespeople do NOT generate an ROI for their company. Even those salespeople who do represent a positive return for their companies often burn up large chunks of profit in their pursuit of growing their sales revenue.In this session, you will learn ten of the most popular mistakes that private business owners (and their salespeople) make when attempting to get more orders and “close more business.”View Recording
Social Media Analytics – Drilling Down on the DataWhat are your social media efforts doing for your business? What data do you focus on for Twitter? Facebook? Where do I find all of it? This webinar will guide you through the data to drill down on, including Google Analytics, Facebook Insights (the name for their analytics), and other resources you can use for social media monitoring and reporting.View Recording
Where Are All the Sales Hunters?The cost of making an incorrect hiring decision can be large. The cost of making a poor hiring decision in Sales could be astronomical. Traditional HR techniques have been proven to NOT work with Salespeople. Whether hiring new salespeople, or evaluating existing employees, this straight-forward process that will allow you to know in advance about your realistic chances of realizing a return on your investment.View Recording
Be An Effective Follower on TwitterTwitter is probably the largest networking room you’ll ever encounter… so how do you figure out who to follow around the room? Get some tips on Twitter followers and followings in this useful Social Media Matters webinar.View Recording
Creating a Business PlanCreating a business plan can be a business challenge for most business owners and managers. But finding the time, the right stakeholders, or the resources needed to create an effective business plan can be overwhelming. In this educational webinar, we will show you the strategy for completing the very important business foundation task of creating a business plan.View Recording
The Person Behind the Brand: Social Media EngagementEven the Great and Powerful OZ had a man behind a curtain operating the controls… and your listeners know behind that Facebook cover photo is a person or team living life and reacting to it, just like they are. Learn how to walk that fine line between your brand promotions and “keeping it real” in your social media efforts.View Recording
Performance Culture, 2×2 Team EvaluationsEmployee performance tracking can be a challenge for any business owner or manager. The Performance Culture – 2×2 Team Evaluations webinar will provide you with simple tools to help business owners or managers identify the right jobs for the right people. This meeting will also include tips on how to coach employees to become high performers.View Recording
Designing Employee IncentivesDesigning employee incentives can be a challenge for any business owner or manager. Finding the sweet spot, and selecting the right incentive for employee motivation to keep top performers is key. This webinar will explore the process for designing employee incentives that reward both the business, and the employee.View Recording
UnCommon Sense©: The Entrepreneurs Guide to Building a World Class OrganizationBuilding a World Class Sales Organization is a highly systematized process. There is no magic to making it happen. Private companies that blow away their competition and generate consistent and repeatable sales over the long haul understand these principles and practices. In this session, you will be offered a practical formula that any private business owner can implement immediately to begin to develop a World Class Sales Organization.View Recording
Strategic Marketing and ManagementMarketing and the management planning process is a critical element to the success of any organization. As business owners, we all face the issue of time management when planning. In my presentation I will show you the planning process, including business planning, systems and procedures, and competitive research.View Recording
Social Media SellingEver wonder how to use social media in your selling process? This exclusive webinar will explore the business challenges of social media selling. It will be applicable both to B2B and B2C companies, and it’s all focused on how to use social media as part of the sales process. Tweet them, friend them, make the sale.View Recording
Effective Decision Making Is your business running you or are you running your business? If your business is running you, you can’t be achieving the goals that you’ve set for yourself and your company. Don’t despair, in this webinar, Ed Riefenstahl will teach you how to make decisions that will help your privately owned business achieve its full potential.View Recording